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Regulators | I&B Ministry |
MIB calls for 'fiscal prudence' in Prasar Bharati |
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The Ministry of Information and Broadcasting (MIB) on Friday justified certain government directives to India's publicly funded national broadcaster Prasar Bharati Corporation by saying "fiscal prudence" was the need of the hour, while reiterating its commitment to safeguard interest of the organisation's employees.
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Television | TV Channels |
Star Bharat continues to top Hindi GECs across genres |
During the first eight weeks of 2018 (Saturday, 30 December 2017 to Friday, 23 February 2018), honours have been divided equally by two Hindi free-to-air (FTA) GEC channels as far as topping Hindi GECs in Broadcast Audience Research Council's (BARC) weekly lists of the top 10 television channels across genres goes.
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MAM | Media and Advertising |
PNB Housing Finance's animated ad campaign a breakaway |
Banks' television commercials are known to depict various services in a staid, old-fashioned way, forsaking creativity for efficacy. Animation, however, is changing that. The recent ads for PNB housing use the medium of animation to very interestingly explain the home loan services of the Punjab National Bank.
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