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Television | TV Channels |
The World of TV according to BARC |
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Numerous soothsayers have time and again been saying that linear TV worldwide - and in India - is dying. But shush, the Broadcast Audience Research Council (BARC) has come out with a report entitled The Changing Face of TV in India that clearly states that the good old idiot box is doing very well - thank you.
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DTH | DTH Operator |
MPA forecasts India to lead APAC in ad spend growth |
Ad growth in India–a contender for Asia's most dynamic market–was weighed down in 2017 by the lingering effects of demonetisation as well as a new goods and services tax, which disrupted advertiser supply chains, inhibiting marketing activity in the process, according to a Media Partners Asia (MPA) report.
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