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| DTH | DTH Operator |
| Airtel Digital TV hits back at Star India |
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"Liar." That's what DTH platform Airtel Digital TV has called India's leading TV network Star India. In a statement put out earlier yesterday, Airtel said that it was shocked by the "malicious, misleading, defamatory campaign based on blatant lies being run by Star India.
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| MAM | Marketing |
| The rise of young execs in media agencies |
When you walk into a government office or a bank, chances are you will find over half the employees above the age of 35 years. The office environment is dull, boring and serious. On the contrary, if you were to visit an advertising agency, you would be surprised to see young executives driving the growth for the company and donning the executive hat
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| MAM | Marketing |
| Guest column: Remarketing and its significance for brands |
Remarketing is a smart marketing strategy that enables brands to identify and target those specific customers who have visited the brands' website but may not have made an immediate inquiry or purchase. They do, however, present an opportunity for a possible conversion, as they have already shown interest in the products and services by visiting the website.
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