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| MAM | Marketing |
| Time for condom brands to review their storytelling |
Ironically, when it comes to advertisements, condom players don't know how to play it safe. Condom ads have been at the centre of numerous controversies owing to the erotic nature of the storytelling. Several governments have taken a strong stand against sleazy ads.
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| DTH | DTH Operator |
| DD Free Dish looks at advertising for monetisation |
The government's own direct-to-home (DTH) platform DD Free Dish has had a good run since launch because of its wide acceptance, especially in the rural areas where the reach of cable is limited and pay TV is expensive. Now, the government is drawing up plans to make money from the platform.
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| Television | TV Channels |
| Future Group joins IPL bandwagon as associate sponsor |
Future Group, one of India's largest retail brands, has come on board as an associate sponsor with Star India for this season of the Indian Premier League, which kicks off on 7th April. Future Group will be an associate sponsor, joining brands such as AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala in the category, taking the tally to 8 brands.
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