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| MAM | Marketing |
| Has advertising finally begun to embrace AI? |
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Artificial intelligence (AI), a tool that uses logic to mimic the human brain, has been the buzzword in the advertising industry for quite some time now. AI was founded as an academic discipline in the year 1956, and in the years since, the technology has experienced several waves of optimism.
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| Television | TV Channels |
| Dsport not in the running for BCCI's media rights |
With just two weeks remaining for the BCCI rights to be out for grabs, the interest from broadcasters seems to have waned.
According to a source at Discovery Communications, Dsport has not picked up the invitation to tender (ITT), which means the newest broadcast is likely not bidding.
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| Television | TV Channels |
| Lone non-Hindi Sun TV rules across channels list |
Numero uno is the position that Sun TV holds in Broadcast Audience Research Council's (BARC) weekly television ratings for the top 10 channels across genre across in India for age 2+ almost throughout the year. The only exception so far has been during the IPL weeks that the highly cricket hungry Indians consume the dominant channel that airs that mega event.
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| Television | TV Channels |
| Guest column: Personifying animated characters for kids |
One day, while at my neighbor's house, I couldn't help but notice how excited her daughter was to dress up for her annual fancy dress competition. More than being excited about the event, she was looking forward to dressing up as her favorite animated character! I realised then how big a role characters play in influencing kids.
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