30 July 2018 | Volume 70 - Issue No: 9   Facebook Twitter YouTube YouTube
 
   
 
iWorld | OTT
ZEE5 goes aggressive with OOH marketing for 'Karenjit Kaur'

Despite touting digital as the next big thing, brands haven't given up on traditional modes of marketing. Digital is great for disruption but they cannot still do without the out-of-home (OOH) marketing strategy. ZEEL's digital venture ZEE5 has also been doing the same to promote its new flagship show Karenjit Kaur – the untold story of Sunny Leone which went live recently.
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iWorld | Telecom
YouTube joins the race of making original localised content
Till now in several markets including India, YouTube's ad based model is more popular than the premium ad-free service. Now, in order to draw new customers to its paid subscription service, YouTube is creating scripted series and other original programing for international markets including India, France, Germany, Japan and Mexico.
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Television | TV Channels
Viacom acquires Awesomeness TV
Viacom is acquiring Awesomeness TV Holdings, a media company and digital-first destination for original programming which will go live under Viacom Digital Studios (VDS) and play an important role in Viacom's premium content production ecosystem, drive additional growth at VDS, and strengthen digital and social relationships in youth culture.
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Regulators | I&B Ministry
Justice BN Srikrishna Committee submits data protection report
The much-awaited report on the data protection law was submitted by the Justice BN Srikrishna committee to Union Minister of Electronics and Information Technology Ravi Shankar Prasad on Friday. The committee was constituted on 31 July last year.
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- Srikrishna data protection report: 'Entities must maintain quality, security of data'
- Films Division output: Six patriotic films in last five years, another six planned this year
  Source: Indian Express
   
- From a space station in Argentina, China expands its reach in Latin America
- Reliance to shut MA oil field in KG-D6 block in September
  Source: ET
   
- Telecom and OTT: streaming together
  Source: Financial Express
   
- Hackers deposit Re 1 in Trai chief's account
  Source: TOI
   
- India's Logged a Record $98 Billion in Deals This Year
  Source: Bloomberg Quint
   
- Free WiFi services for villages adopted by MPs across India
  Source: ETTelecom
   
- Satellite company SES beats forecasts on strong networks growth
  Source: Reuters
   
- In age of cord cutting, many cable loyalists cling to remotes
  Source: Adage India
   
   
   
   
- Succession: The Thick of It writer turns his eyes on the media
- Maya Jama: 'I wanted to prove I'm not some girl they just found on Instagram'
 

Source: The Guardian

   
- Walmart Enlists Mark Greenberg, Former Epix CEO, to Develop Netflix Competitor
- David Tennant Joins Cast of Rooster Teeth's 'gen:Lock' Animated Series
 

Source: Variety

   
- Branded Worlds: how technology recentralized entertainment
- Walmart reportedly recruits ex-Epix CEO in bid to build video service
 

Source: Techcrunch

   
- Netflix to Develop Madam C.J. Walker Series
- Amazon Execs Cast Prime as Alternative to Netflix
 

Source: Broadcasting Cable

   
- AMC Renews 'Better Call Saul,' 'Fear the Walking Dead'
- Amazon Studios Orders 'The Expatriates' to Series
 

Source: Multichannel

   
- Fries: Ireland will prosper after Brexit
 

Source: Broadband Tv News

   
   
Movies | Movies on mutiple platforms
Biopics & sports-based films help popularise sporting culture in India
"Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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Jasdeep Pannu talks about ESPN India's digital play
 
Television | TV Channels
Mirror NOW's Faye D'Souza receives prestigious 'IAA News Anchor of the Year' Award
 
iWorld | E Commerce
POPxo Launches Ecommerce Platform
 
MAM | Media and Advertising
Consumer Sentiment Up: Ipsos Thomson Reuters PCSI July 2018
 
Television | TV Channels
LaLiga giant Girona FC's players nurture young talent
 
 
MAM | Media and Advertising
Frigorifico Allana appoints The Womb to create a new future for Sunny
 
iMAM | Media and Advertising
Vodafone U launches new digital campaign #SortedHai
 
MAM | Media and Advertising
Google elevates Aditya Swamy to head of agency partnerships
 
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