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Mam | Marketing |
Ogilvy & Mather snags the Grand EFFIE 2018 |
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The Advertising Club (TAC) India hosted the 18th edition of the coveted EFFIE awards 2018 in Mumbai last night. The event saw category game-changers and innovators for the year being celebrated for their ground breaking media and brand strategies.
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Television | TV Channels |
Star Bharat leads Hindi GEC (U+R) in BARC week 52 |
Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 52 of 2017.
Zee TV and Star Plus exchanged their second and third positions in GEC urban markets this week as compared to the week 51.
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