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| Specials | Years Enders |
| The year of hiccups for marketers |
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The year 2017 was when brands were unwillingly thrown into a roller-coaster ride only to emerge dizzy and faint. The highs weren't enough to ride out the lows. 2017 will be seen as a year of turmoil for brands. Just when the effects of last year's demonetisation were ebbing away, the government threw another spanner in the works in the form of the goods and services tax (GST)
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Television | TV Channels |
| Coexistence of music channels and digital devices is shortlived: Neeraj Vyas |
Digital platforms are threatening the very existence of music channels today. With rising cost of licencing music, the profitability of channels has drastically dropped. Speaking to Indiantelevision.com, SAB & MAX cluster EVP and head Neeraj Vyas says that music channels carry more advertising than any other genre but the slots are sold at extremely low rates.
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| Television | TV Channels |
| AIADMK to launch Amma TV to promote govt schemes |
The current ruling government of Tamil Nadu has decided to launch its own news channel and newspaper to propagate government schemes. The matter was decided at a party legislators’ meeting chaired by All India Anna Dravida Munnetra Kazhagam (AIADMK)chief minister Edappadi K Palaniswami and deputy CMO Panneerselvam.
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