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Regulators | I&B Ministry |
Cross-media holding: Indian policymakers push for regulations |
A section of policymakers in India is not in favour of market forces taking care of monopolistic trends in the increasingly converging print and electronic media. It has recommended government intervention-a thought-process that can have wide-ranging implications on activities of broadcasting companies, MSOs and even LCOs if put into action.
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Television | TV Channels |
Star Bharat continues leading Hindi GECs across genres |
Star India's free-to-air (FTA) Hindi GEC Star Bharat continued its leadership in the genre in Broadcast Audience Research Council's (BARC) list of top-10 channels across genres in week 51 of 2017 (Saturday, 16 December 2017 to Friday, 22 December 2017) for the third week in a row.
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MAM | Media and Advertising |
2017 - The year of long-format ads |
It's the beginning of a new year! We are pumped up and optimistic about the year ahead and what new challenges it will throw up for the ever-changing, dynamic, uncertain and fast-evolving advertising industry. But what we are assured of is that we will continue to see some fascinating, some magnificent and a few lousy ads thrown in here and there in 2018 as well.
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