The Telecom Regulatory Authority of India (TRAI) on Monday directed all distributors of TV channels and broadcasters to restrain with immediate effect from placing registered television channel, whose TV rating is released by ratings agency, on the landing page or the boot-up screen.
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Television audience measurement in India continues to remain one of the key subjects that evoke reactions from stakeholders. Given that advertising expenditures are typically guided by such data and, in the wake of the matter being raised at various fora, TRAI has come out with a public consultation on various facets of TV audience measurement and how the existing system could be made more robust.
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India Today Group CEO Vivek Khanna has resigned, according to his letter dated 30 November 2018. The resignation was informed to the Bombay Stock Exchange on the same date stating that he plans to pursue other professional opportunities by the company. Khanna would serve his notice period as per his terms of appointment. Khanna joined India Today Group in November 2017. continue reading...
The million dollar question today for any brand or company is 'How can you decipher your customer?' In its second edition of Me, My Life, My Wallet, KPMG explored the multidimensional customer, what truly drives behaviour and choices and how this is set to change as the customers of tomorrow emerge. continue reading...
"Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)". continue reading...
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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