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Television | TV Channels |
Zee Bollywood aims to capture 10% market share |
While every other movie channel in the Hindi space is offering dubbed South Indian movies, Zee Entertainment Enterprises Ltd (ZEEL) is launching a pure offering – its '101% Shuddh Bollywood' channel Zee Bollywood. The channel is launching on 31 August.
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Television | TV Channels |
More TV ads by top 10 advertisers in 2018 than 2017 |
Indian television broadcasters have a reason to smile in 2018. During the first 32 weeks of 2018, the top 10 advertisers from Broadcast Audience Research Council of India (BARC) placed 21.42 per cent more television insertions than in the first 32 weeks of 2017.
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Television | TV Channels |
Malayalam market sees dip in viewership for BARC week 33 |
The Bengali and Kannada markets saw no changes in BARC's week 33 data. Bhojpuri Cinema and Big Ganga swapped their first and second positions in the Bhojpuri market. In the Malayalam space, Star TV's Asianet retained its leadership position but with a dip in the viewership ratings as compared to the previous week.
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