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Television | Production House |
Banijay Group in 50:50 JV with Deepak Dhar for India ops |
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French content powerhouse Banijay Group is setting up its operations for India and South East Asia in partnership with former Endemol India managing director Deepak Dhar. Dhar will hold 50 per cent equity in Banijay Asia as its founder-CEO for South East Asia operations.
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MAM | Marketing |
Ideation to execution is shorter today: Forsman & Bodenfors' Akesson |
Coming up with creative work once in a while is good advertising but doing creative work consistently is great advertising!.
It takes hours of labour, thinking and several approvals back and forth within the agency before a creative is given the thumbs up to be shown to the client and this hierarchy may often lead to employees feeling a little demotivated and unsure about their ideas and creativity.
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IWorld | OTT |
Netflix to boycott Cannes Film Festival 2018? |
Netflix is known to do things differently. While almost everyone trips over every hurdle to get into the Cannes Film Festival, the world's largest streamer is mulling over giving it a miss this year.
The reason: festival director Thierry Fremaux’s announcement last month that he would not open the doors to any producer to enter the Cannes official competition selection if the film does not have a theatrical release in France.
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MAM | Marketing |
Guest column: How chat-based ads are winning the marketing race |
The famous line of Travis Bickle, a lonely taxi driver in Martin Scorsese's iconic film Taxi Driver, is known to cinephiles all over the world. In the world of advertising these days, this line is often being repeated by customers, thanks to the prominent rise of chat-based ads as the most effective medium of communication in the millennial world.
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