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Martin Sorrell unveils WPP’s big ticket plans in India

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MUMBAI: After recently having met Indian Prime Minister Narendra Modi in New York at the CEOs’ Roundtable Conference, WPP CEO Martin Sorrell is in India and has unveiled some major plans.

DATA ALLIANCE INDIA LAUNCH

In the first of four separate announcements, WPP has launched Data Alliance in India with an aim to enhance data-driven solutions and activate e-commerce, mobile, and social data strategies. The Mumbai based operation will draw upon expertise from WPP’s global network to India to harness unique data sets. The focus is to accelerate development and enhancement of data-driven solutions while activating e-commerce, mobile and social data strategies in India. India is the first market to launch Data Alliance in the Asia-Pacific region.

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GEOMETRY GLOBAL | ENCOMPASS NETWORK

Additionally, WPP has also formed India’s largest experiential marketing network – Geometry Global | Encompass Network (GGEN), which is a result of the collaboration between the two experiential marketing companies - India’s Encompass headed by Roshan Abbas and experiential marketing company Geometry Global. With over 400 employees in Mumbai and Delhi, the Geometry Global | Encompass Network specializes in shopper marketing, rural marketing, large-scale events and exhibitions, urban consumer marketing, digital activation and field marketing.

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RS 33 CRORE CSR INITIATIVE

Sorrell also launched WPP India Corporate Social Responsibility (CSR) Foundation and has partnered with Genesis Foundation, Hope for Children and Magic Bus for the same. The WPP India CSR Foundation will be launching a Rs 33 crore ($ 5 million) education, life skills and vocational training programme targeted to reach 20,000 children aged from 11 to 18 years over the next three years.

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ISDI | WPP SCHOOL OF COMMUNICATION LAUNCHED

As was previously reported by Indiantelevision.com, WPP has partnered with the Indian School of Design and Innovation (ISDI) for its foray into the Indian education sector. Under this alliance, the two have launched the ISDI WPP School of Communication, which was inaugurated by Sorrell in Mumbai.

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