MUMBAI: Brooke Bond Taj Mahal has been a forerunner in setting the standard of fine tea in India. Over the years it has pioneered innovations and provided superlative connoisseur experiences. Enhancing its brand commitment towards master-craftsmanship, , Taj Mahal has launched its richest and most premium blend - Taj A Flavor of Darjeeling. Taj Mahal continues its connection with well-known personalities of Indian classical music by associating with Sitarist Niladri Kumar for its new premium variant.The young maestro has also composed “Raag Darjeeling” – a fitting tribute to Taj A Flavor of Darjeeling.
The brand has always been personified by icons who symbolize perfection, passion and unmatched finesse. To capture the essence of the new variant, Taj A Flavor of Darjeeling was unveiled during an enthralling evening of Indian classical music. The music programme was beautifully crafted by young maestro Sitarist Niladri Kumar. Madhuri Dixit Nene the current brand ambassador, also attended the event and added further splendour to the evening.
On the eve of the launch, Krishnan Sundaram, General Manager, Tea, Hindustan Unilever Limited. said, “Taj Mahal tea has been India’s most loved premium tea brand and it has been our consistent endeavour to improve our offering. Taj A Flavor of Darjeeling,is definitely our most premium offering and we are confident that we will improve the tea drinking experience for our growing consumer base. This launch is also special as it sees us continuing our collaboration with Indian classical music with Niladri Kumar, Rahul Sharma and Ayaan Ali Khan personifing our brand commitment.”
As the face of the brand, Niladri Kumar said, “I have been a Taj Mahal tea loyalist, and it is indeed my pleasure to be associated with it. Taj A Flavor of Darjeeling is also special. I have composed the Raag Darjeeling, in honour of the superlative flavour and experience related with Taj Mahal’s newest offering.”
Enriched with long leaves of pure Darjeeling tea and carefully sourced finest tea leaves from choicest tea gardens in India, Taj A Flavor of Darjeeling promises to make your tea drinking experience extra special as it is created with a great amount of precision and passion. Every sip promises to reflect great craftsmanship of our master blenders and truly become a connoisseur’s delight.