MAM

Jabong.com Ties Up Exclusivly with Blue Saint, British Menswear

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/16/jabong.jpg?itok=bNEqsu6F

MUMBAI: Blue Saint, a hip, British menswear brand has entered India through an exclusive tie up with Jabong.com- India’s leading online fashion destination. Breaking the stereotype of West and East Fashion, Blue Saint will launch its collection for the youth of India-the fifty one chinos. The brand’s designers, who have travelled the world to meet youngsters of different genres, have come up with this exclusive collection that is inspired by the synergy between fashion, music and travel. Blue Saint’s launch collection includes fine fitted Chinos available in more than 51 shades, providing young street casual wear for the younger men, in the age group of 16 – 24 yrs.



Bringing a colorful revolution to your closet, Blue Saint, will have shades of blue, browns, khakis in addition to yellows and red. From over 51 shades to choose from, Blue Saint on Jabong will transform the way you style. If you are thinkingto what to pair your colored chinos with, Jabong, will offer a solution to that as well. Style and guiding tips are an added point with the launch of this acclaimed brand. Get set to nail your complete look, and revamp your wardrobe, that too, without burning holes in your pocket!



The brandtook cues from grunge, punk, and indie styles; hence, by the choice of colours, prints and even fabrics, they captured the spirit of youth in its collection.The stylish casual wear is apt for any outing, whether it’sclubbing, hanging out with friends or any evening step out, Blue Saint’s clothing will make sure that you stand out in the crowd.



Talking about the collaboration, Arun Chandra Mohan, Founder and CEO, Jabong.com said, “We are really excited as we continue to bring international fashion for our customers through Jabong.com. We feel that the young Indian men are now really discerning in their choice of clothes, hence, they are on a constant look out for the latest trend and styles. At Jabong, Fashion means accessible to all, restricted to none! With this mind-set, weintend to widen our portfolio with more and more global brands, and offer a lot of variety to our shoppers.



Speaking on Blue Saint’s debut in India, Akshat Kedia, Blue Saint, said, “Weknow the young Indian male is really fashion conscious. To continue our determination to reach global consumers, Blue Saint, has been expanding rapidly over the last few months. India, as one of the fastest growing economies of the world, has been on our radar for some time, and now with our successful venture with Jabong, we have the right partner to address the fashion needs of Indian consumers. Jabong’sinsight into the Indian men’s fashion market combined with the appeal of Blue Saint will enable us to build a strong business in India.”



150 pieces from the latest collection are already up for grabs and are priced at Rs1499/- onwards

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/mccafe.jpg?itok=N2RvyH_X
'McCafé for everything' digital campaign launched

McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or whatever may the reason to go out and have a beverage, there’s always McCafé for it.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/vi.jpg?itok=x_hqfALu
Vizeum wins media mandate for Bauli India

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/digital-display.jpg?itok=_FAr0SjC
36% more active digital display ads this month

The whole world is going digital and so is digital advertising with advertisers vying hard to capture quality publishers. In turn, there are a lot more publishers competing for marketers too. And both sides are constantly looking at new tech and services to grab a larger piece of pie from the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Anshuman_Chakravarty-Mayur_Hola.jpg?itok=jyOnCxRL
Dhoni narrates old bat & new Orient LED story

MUMBAI: Orient Electric, a part of the USD 1.6-billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/HeroSalutes.jpg?itok=inQX9suG
I-Day: Hero salutes true heroes behind heroes

MUMBAI: Hero MotoCorp has rolled out its Independence Day campaign with its third edition of #HeroSalutes. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi and has been on-air from 11 August.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/mullen.jpg?itok=lgYKe55j
GolinOpinion appoints Asheesh Malhotra as ED

Asheesh Malhotra has parted ways with advertising to pursue a career shift. He leaves his role as president at Bates CHI & Partners to join GolinOpinion, the PR division of PointNine Lintas, as the executive director. This marks a significant shift for Malhotra, who’s spent his entire career in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/complan.jpg?itok=i-mjTQ4S
Complan goes for brand makeover, focuses on WB & TN

Complan, a health drink brand, is going through a complete brand makeover and has adopted a new brand philosophy – Don’t Just Be Tall, Stand Tall. Complan has lined up a series of media innovations to reintroduce the brand in the market.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/asianpaints.jpg?itok=X1z0gHeL
Asian Paints adhesives TVC - a humourous take on 'joints'

Have you met Vicky Contractor? It's time to tune in to the engaging digital film that presents Asian Paints' range of adhesives catering to carpenters and contractors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/himlayan_0.jpg?itok=VMea8ZCP
Tata's 'Himalayan' mineral water enters U.S.

Tata Global Beverages’ natural mineral water brand Himalayan has entered the U.S market.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories