MAM

Football is a game not be spoken, but seen: Vinit Karnik

FIFA being a marquee event that happens once in four years is certainly growing in India in terms of both viewership and fan following. The non-followers also contribute to the viewership along with the core football following lot. A high quality and closely fought game will lead to a bigger audience base and this is what we should aim from this tournament.



FIFA as a property has performed well in the last two editions in India. And with the buzz around football growing in India, this edition is expected to perform even better. With Sony Six launching two football shows, there has been a huge media hype created around the game.



With properties like the IPL and now the FIFA World Cup in their kitty, this should provide the head start the channel is looking at but unlike the IPL, football is less of entertainment and is more structured. It is a game that is to be seen rather than to be spoken about.



From a marketers’ POV, a good performance by the property is good news as it opens doors to a newly found consumer passion point for them to leverage. With Sony Six tying up with restaurants like Hard Rock café football today is clearly a gen-next sport. My estimation is about a younger audience getting engaged to the sport. Eight year olds, 10 year old as well as 14 year olds have been captured by the spirit of football.  And such tie ups help groups to come together and enjoy the game.



Any engaging show on football will help build hype around the sports will eventually help to increase the audience base. With a huge fan expected now, it will also help the Indian Super League which slated to begin in September. The ISL is a brilliant combination of investment and money by corporate sand celebrities. This will be a big developmental aspect for the game in India and I am sure this will go a long way in promoting the game at the grassroots level which is where most of the football fans are based.



(These are purely personal views of GroupM ESP national director - Entertainment, Sports & Live Events Vinit Karnik and indiantelevision.com does not subscribe to these views.)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_25.jpg?itok=0yHov_cz
ShopClues rolls out 'Itne Kum Mein' TVC

ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood. The TVC brings to the fore the delightful offerings up for grabs this year o nShopClues with its tagline “Itne Kum Mein” (at such a low price). A series of fresh catalogue digital films that...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_6.jpg?itok=z5eNSkrh
John Thankamony is Mindshare's new head - programmatic

Mindshare, one of India’s largest full service media agency, a part of GroupM, has announced the appointment of John Thankamony as head – programmatic.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_7.jpg?itok=-Fu6p1g_
Grey gets 'dadis' to bust contraception myths

On the occasion of World Contraception Day, Grey group India has launched a new social media campaign for ICanHelp.in that focuses on various myths and conceptions surrounding contraception among the youth. The campaign invokes young minds to feel comfortable in seeking contraceptives in order to...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_1.jpg?itok=xY0Mcxut
No inhibition: eBay India launches TVC

MUMBAI: eBay India announced their brand new TV campaign #ThingsDon’tJudge today. The campaign aims to inspire consumers to shop online from over 10 crore products available on ebay.in. The TV campaign will go on air today.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1.jpg?itok=d-DU8_Y1
Chance to demonstrate proven global tools in India: Havas's new digital head Nitin Karkara

Havas Media Group India has appointed Nitin Karkara as head – Digital, to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Chakra_1.jpg?itok=885MCmNg
Chakra movies to air on Toonami; Astra Force coming soon

MUMBAI: After its successful debut on Cartoon Network in 2013, Graphic India and Stan Lee’s "Chakra The Invincible" is back with three new installments of "Made for TV" movies for Turner International. Chakra is the brainchild Graphic India’s Sharad Devarajan, and POW Entertainment founder Stan Lee...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_26.jpg?itok=Xk83DILP
Neeraj Roy elected as IAA India chapter president

The India Chapter of International Advertising Association has elected Hungama Digital Media CEO Neeraj Roy as its president.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_1.jpg?itok=fwyfOMMp
Salman endorses 'fully fantastic' Dixcy

Dixcy Textiles has rolled out its new advertising campaign. The TVC features the biggest entertainer in Bollywood Salman Khan.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Swachh%20Bharat.jpg?itok=TacDOT_p
Swachh Bharat Week: Sachin, Amitabh lead promotional videos

NEW DELHI: A series of promotional videos promoting the idea of constructing toilets in every household in the country was released by the prime minister Narendra Modi. The government is celebrating the Swachh Bharat Week, from September 25- October 2.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories