MAM

Football is a game not be spoken, but seen: Vinit Karnik

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/14/vineet_2.jpg?itok=FbnNcwyV

FIFA being a marquee event that happens once in four years is certainly growing in India in terms of both viewership and fan following. The non-followers also contribute to the viewership along with the core football following lot. A high quality and closely fought game will lead to a bigger audience base and this is what we should aim from this tournament.



FIFA as a property has performed well in the last two editions in India. And with the buzz around football growing in India, this edition is expected to perform even better. With Sony Six launching two football shows, there has been a huge media hype created around the game.



With properties like the IPL and now the FIFA World Cup in their kitty, this should provide the head start the channel is looking at but unlike the IPL, football is less of entertainment and is more structured. It is a game that is to be seen rather than to be spoken about.



From a marketers’ POV, a good performance by the property is good news as it opens doors to a newly found consumer passion point for them to leverage. With Sony Six tying up with restaurants like Hard Rock café football today is clearly a gen-next sport. My estimation is about a younger audience getting engaged to the sport. Eight year olds, 10 year old as well as 14 year olds have been captured by the spirit of football.  And such tie ups help groups to come together and enjoy the game.



Any engaging show on football will help build hype around the sports will eventually help to increase the audience base. With a huge fan expected now, it will also help the Indian Super League which slated to begin in September. The ISL is a brilliant combination of investment and money by corporate sand celebrities. This will be a big developmental aspect for the game in India and I am sure this will go a long way in promoting the game at the grassroots level which is where most of the football fans are based.



(These are purely personal views of GroupM ESP national director - Entertainment, Sports & Live Events Vinit Karnik and indiantelevision.com does not subscribe to these views.)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/jonney.jpg?itok=-YhDjKV-
Cheetah Mobile VP Li replaces Chen to lead India ad biz

Cheetah Mobile VP - sales and business development Johnny Li has been appointed to lead its advertising business in India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Manyavar-Virat-Anushka.jpg?itok=yIsnj9Za
Manyavar's Mohey signs on Anushka Sharma

MUMBAI: Mohey from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear for women, comprising lehengas, sarees, gowns and suits.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/samco.jpg?itok=x4hhVTAP
Samco assigns PR duties to Archer Frères

MUMBAI: Samco Securities, an online discount broker, has assigned Archer Frères Communications to provide them with professional direction for image building, plan media relations and manage content across corporate communications and brand PR.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Subhashish_Trivedi-Haresh_Nayak_2.jpg?itok=Q53TdO9V
Dentsu's Posterscope launches 'rateOOHmeter' benchmarking tool

MUMBAI: Posterscope India, the out of home division of Dentsu Aegis Network, has launched its OOH rate benchmarking tool called – rateOOHmeter.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Isobar.jpg?itok=FsYHaVYN
Isobar India bags digital duties for VIP Bags

MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for VIP Bags. Headquartered in Mumbai, VIP Bags is a part of VIP Industries, which in itself has a range of leading brands across luggage categories.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/14/Prasanth%20kumar-mindshare.jpg?itok=jnbWE9Ew
Mindshare, Wavemaker retain respective titles at EMVIEs, Star India and Vodafone become 'Clients of the Year'

MUMBAI: The 17th edition of EMVIEs concluded with a fanfare on a Friday evening and saw the best of industry stalwarts and visionaries come together to celebrate the industry’s success. Mindshare India triumphed with 'Media agency of the year' award yet again for the third consecutive year with a...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/14/Romil%20Ramgarhia.jpg?itok=pqO6X4Zq
BARC shows it cares for children

MUMBAI: BARC India is treading the path of altruism by adopting four public schools and an alumni hub in Mumbai to provide them with better educational facilities and make it fun.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/14/vk.jpg?itok=9hB5syw8
Star Sports inspires all to 'Believe' in Kohli’s mission

Star India is confident that cricket fans across the country will join to cheer the men in blue as they reach their true potential in the exciting home season.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Untitled-1.jpg?itok=f3BuZTcP
Videocon ad shows 'Bhabiji Ghar Par's character in liquid luminous effect

NEW DELHI: A new social media campaign #AbDikhengeAsliRang highlighting the technology of more natural colours of Videocon’s revolutionary Liquid Luminous Technology has been launched with short humorous videos. This festive season, Videocon aims at making everyone’s Diwali colourful. Featuring the...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories