MUMBAI: Day three of Cannes Lions 2014 looked positive for India as eight pieces of work qualified in the Radio & Design shortlist.
In the Radio Lions category, McCann Worldgroup India’s 'The Finder' campaign for travel portal Yatra.com made it to the shortlist. The entry was submitted under the sub category travel, transport & tourism.
Mukti Foundation’s 'Police Station' campaign executed by JWT India also made it to the finale. This campaign entered under the sub category public awareness messages.
O&M India work for Mumbai Police called ‘Train’ made it to the shortlist under subcategory public awareness messages.
In the Design Lions category, McCann Worldgroup India’s three ads ‘Mango’, ‘Pear’ and ‘Tangerine’ for Perfetti Van Melle’s product Big Babol has made it to the shortlist. The campaign was sent under the sub category print and poster.
BBH Communications India’s ‘Vote For Child Rights’ campaign for Child Rights and You (CRY) also has a chance of winning a Lion as it got shortlisted in Direct Lions category. The entry has qualified under the sub category broadcast and animated communication - other video content.
O&M India’s cleft awareness campaign for Operation Smile India has been shortlisted under the sub category large scale logo.