MAM

Cannes Lions 2014: HUL qualifies in Creative Effectiveness shortlist; O&M, Havas in PR

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/16/unnamed_0.png?itok=beu6O1xA

MUMBAI: Lowe and Partners Worldwide India is the only Indian agency whose campaign has made it to the Creative Effectiveness Lions shortlist. Only those campaigns that have won some Lion in the previous years are eligible for this category.

The agency's 'Help A Child Reach 5' campaign for HUL's Lifebuoy had fetched it a silver Lion last year in the Film Lions category. While the piece of work last year was submitted by the agency’s London office, this time it is the Mumbai office that has participated in the ongoing Cannes Lions.

In the PR Lions category, O&M India’s ‘Google Reunion’ campaign qualified in the shortlist under two sub-categories, namely, Brand Voice (including strategic storytelling) and technology & manufacturing.

The other shortlisted entries include those for Akanksha Foundation Schools’ ‘Barter’ campaign under the sub-category ‘Influencer Communication’ and Channel V/Star TV’s campaign ‘The Seatbelt Crew’ for road safety awareness under the sub-category ‘Corporate Responsibility.’

Havas' ‘No Child Brides’ campaign for child survival India has also been shortlisted in the sub-category titled 'Charity & Not for Profit.'

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/budwiser.jpg?itok=LYltvNnP
Budweiser experiences’ ‘be a king’ campaign empowers individuals to challenge stereotypes and seize opportunity

Budweiser Experiences recently launched their campaign– ‘Be A King’, a powerful narrative that bolsters individuals to seize their opportunity to shine, brought to life by three inspirational protagonists – Divine (India’s leading hip hop artist), Siri Narayan (an acclaimed rapper) and Mokshada...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/spykar.jpg?itok=Ir5EO1QH
Spykar launches its first ever TVC to introduce the new category of denims: GYM JNS

The wait is officially over! India’s leading home-grown denim brand Spykar, launched its first ever TVC

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/bihar.jpg?itok=WBiXPV6E
Bihar bytes launches a digital campaign #biharsunnonahidekho

#biharsunnonahidekho is an initiative taken by Bihar bytes, a website which is dedicated towards promoting tourism of Bihar across the world.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/parijat.jpg?itok=U8Q0TQ9y
Consumer Confidence shows major recovery in April 2019, ascends by 9.9 percentage points: Thomson Reuters-Ipsos PCSI Study

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,shows major gains and recovery in April 2019, leaps significantly by 9.9 percentage points.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/sai.jpg?itok=2RhCxGUT
Sai estate consultants launches its recent campaign in support of the housing for all initiative 2022

On the backs of the recently heightened ‘Main Bhi Chowkidar’ initiative, prominent real estate consultancy firm, Sai Estate Consultants Chembur Private Limited has drawn inspiration from this to deliver a message.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/barber.jpg?itok=KoAfozOB
Havas creative appoints Tracey Barberas global CMO

Havas Creative has appointed Tracey Barber, currently Group CMO UK & Europe, to the role of Global CMO, effective immediately. She has been tasked with delivering new business best practices for the Havas Creative Agency Network as well as Arnold.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/maruti.jpg?itok=oqMyQAnr
Now Watch Maruti Suzuki Live on the go with ‘Star Sports CommCar’

The 12th season of VIVO IPL, which is being broadcast on the Star sports network, has been a season of innovation.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/nisha%27.jpg?itok=mAXrBa_p
Supari Studios appoints Nisha Vasudevan as executive creative director

Award winning digital content studio, Supari Studios, appoints Nisha Vasudevan as Executive Creative Director, boosting the company’s creative leadership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/dan.jpg?itok=ALBe-g3u
Dentsu Aegis Network appoints Ajay Row for DAN Consult

DAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped in Ajay Row as Partner for CRM (customer relationship management), loyalty, and data.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories