MUMBAI: Last year 37 Indian entries had got shortlisted in the Press Lions category, but this year the numbers have been disappointing. Only three entries each from Grey and JWT have made it to the Press Lions shortlist this year.
Grey’s campaign ‘Choo-Choo’, ‘Remote Control’ and ‘Camera’ for Duracell Batteries have qualified for the finals under the ‘Household Category.’ The other three entries that made it to the finals are JWT India’s ‘Ouse’, ‘Antique’ and ‘Music’ campaign for Godrej Security Solutions. These campaigns qualified under ‘Home Appliances & Furnishings’ subcategory.
Around 472 entries have made it to the Press Lions shortlist. The Press Lions was introduced in 1992. Since 2002, the festival has recognised Press and Outdoor as separate advertising media, awarding each their own Grand Prix.