MUMBAI: Finally, Indian agencies have made it to the finals of Cyber Lions this year. While no India entries qualified to the shortlist of this category last year, this time six Indian entries have been shortlisted.
O&M India’s campaign, ‘Google Reunion’ under the subcategory- storytelling and ‘Barter’ in the subcategory- charities, public health and safety, public awareness messages has made it to the shortlist in this category too. JWT India’s work for Nike called ‘Make Every Yard Count’ got shortlisted under three subcategories: use of co-creation & user generated content; clothing, footwear & accessories and use/curation of image/s.
Interestingly, 22 Feet Tribal Worldwide’s ‘Push the Pin’ campaign for Tata Global Beverages has qualified for the final round as well. This entry was submitted under the sub category co-creation & user generated content.
Launched in 1998, Cyber Lions honours excellence in online digital communications and gives key players in this industry an annual meeting point.
It can be noted that no Indian work has made it to the shortlist of Product Design category.