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Lay’s Wavez campaign on Tiktok gathers 2 bn views within 3 days of launch

MUMBAI: Lay’s, one of India’s leading potato chips brands, received an overwhelming response on TikTok for its Wavez4India Challenge. Launched by Yuvraj Singh, one of India’s favourite cricketers and Shakti Mohan, the country’s dancing sensation, the challenge received over 2 billion views in just...

MAM Media and Advertising Ad Campaigns
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IDFC FIRST makes banking all about you

MUMBAI: Following the merger of IDFC Bank and Capital First, the financial institution created a new entity - IDFC FIRST Bank and a new brand proposition - #AlwaysYouFirst. To promote this new customer-first approach and its 7 per cent pa savings account, Interactive Avenues – a Reprise Network...

MAM Media and Advertising Ad Campaigns
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Tata Salt’s ‘Maulichi Savali - Mother Nature’s Compassion and Care’ urges devotees to sow seeds of positive change

MUMBAI: Tata Salt in a unique initiative, living up to Tata Salt’s claim of being ‘Salt of the nation’, addressed the issue climate change by making 1.5 million devotees towards Pandharpur sow the seeds of positive change. Tata Salt engaged the Yatris in the act of compassion towards Mother Nature...

MAM Media and Advertising Ad Campaigns
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SOCXO Solutions bags brand advocacy mandate for Clarion Technologies

MUMBAI: SOCXO, the Bangalore-based brand advocacy solutions provider, announced winning the brand advocacy mandate of Clarion Technologies, a leading technology solutions provider specialising in web, mobile and technology services. The SOCXO platform will help Clarion Technologies channelise its...

MAM Media and Advertising Account
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Reebok ups the fitness game, ropes in Varun Dhawan as the brand ambassador

MUMBAI: Leading fitness brand Reebok takes a giant leap forward with the announcement of renowned Bollywood actor and fitness enthusiast, Varun Dhawan, as their new brand ambassador in India. The brand recently brought in Katrina Kaif as the brand ambassador, and now with Varun Dhawan joining the...

MAM Marketing Brands

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