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Vice India raring to break into a sprint

MUMBAI: Vice India is betting big on its creative agency Virtue Worldwide, which has helped provide solutions to brands in several markets.  Among the brands under its banner are ABInBev, Samsung, Uber, Airbnb and Google. Now, the agency within the Shane Smith, Suroosh Alvi-founded outfit is...

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Catch Spices rolls out new TVC with Vidya Balan

MUMBAI: Catch Spices has rolled out a new spicy TVC with its brand ambassador, Vidya Balan. Catch Salts & Spices has been on the vanguard of Indian spices, adapting tradition and adding innovation. The brand enjoys a pivotal place in Indian kitchens. Repositioned with the tagline, ‘Catch ka...

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Unibic launches new campaign with mascot

MUMBAI: Unibic Foods, India’s 'real' cookie production company with one of the largest cookie manufacturing cookie facilities has ramped up its ongoing UBU campaign with some innovative additions.

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Jockey says play hard or don't in latest campaign

MUMBAI: Leading American inner-wear, active-wear and leisure-wear brand Jockey, has launched a new Jockey Athleisure campaign, for the range of outerwear for men and women which effectively blends active and leisurewear. Athleisure includes products like tracks, hoodies, jackets, t-shirts, tanktops...

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Duroflex launches a unique yawn sleep song

MUMBAI: This World Sleep Day, Duroflex and Happy mcgarrybowen launched a very different product that helps aid better sleep, The Duroflex Sleep Song.  Conceptualised and composed by Happy Mcgarrybowen, the Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into...

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