Remember the last time you had your bit of “hearty laugh”?
Remember the last time you danced to the tune of your “happy heart”?
Remember the last time when you really had a “pretty good time”?
Remember the last time that little smile made your dull day “shine”?

You don’t!!!

Well, then, you urgently need to watch the latest Good Day TVC, coming from the house of Mc Cann Erickson.

Mr. Sardarji and his family stand before the reservation board absolutely confused! He turns around to look for the TT (an answer to his confusion maybe) and spot him standing near a train checking the reservation list. He walks down to him, shows him his ticket, and to his “latest amusement”, he witnesses Mr. TT begin to shake his “heavy” hip.

Wow!!! Mr. TT is dancing man!!! Dancing, while he wears his heart on his sleeve; dancing, while his smile splashes his lips.”

And while he is still in his happy dancing shoe, the perplexed onlookers only watch him in a state of utter bewilderedness.

The crowd size gets amplified further and now along with it come the happy cheers. The ever increasing “dull and dry” mob at the platform starts enjoying every moment of the TT’s move. None of them laugh at him; they laugh with him.

While the happy crowd keeps getting enthralled with his captivating steps, Mr. TT bites into his Good Day biscuit, only to spread more contentment and joy across the otherwise worried platform.

Well… “Iska Toh Ho Gaya Re Good Day!”

Review: Good Day has always positioned itself as a brand with a “great cookie experience that houses an abundance of rich ingredients.”

However, this time the brand wanted to reposition itself as a product that is a part of the popular culture. And this is what this latest TVC speaks of. The new TVC neatly establishes Good Day as an inclusive brand, a brand which is all about “sharing and spreading joy.”

Also, the TVC finely projects the product’s new brand offering: A cookie which has rich ingredients like Kaju, Pista, badam, and is also culturally perceived in India to be the symbol of “happiness, prosperity and abundance.”

Now talking about its impact upon the target group, the TVC is definitely an immediate hit amongst its audience set and this is because its plays upon the brand’s newly established signature emotion just right. Happiness and cheer are universal emotions and create the greatest impact amongst all. And this is the exact thought that the TVC delivers.

Well, everything around the communication is very real and true, not only in emotions and expressions but also in its cast.

Thus, Ad Pick believes that the new TVC has successfully repositioned itself as a “product for the popular culture.”

Agency: Mc Cann Erickson
Running time: 42 seconds
ITV rating: * * * * *