MAM

Madison Media Infinity

Madison Media Infinity is headed by Ajit Varghese in the capacity of CEO. Based out of Mumbai, Varghese looks after the Bangalore office of Madison Media as well. He reports to Madison Media Group CEO Punitha Arumugham.

Clients

Mumbai: Marico, Coca Cola, Dominos, McDonalds, BenQ.

Bangalore: TVS, Tata Tea, IBF, Acer, Indo Nissin.

Madison Media Infinity has a total of 45 - 50 in odd professional across the Mumbai and Bangalore offices. All big accounts have a dedicated team, which focuses on that particular account. In Mumbai, the big accounts are handled by a group of six - eight planners, who are led by an account director. Madison Media Infinity has an overall buying head in Jayalala and hence the agency has central buying support.

When the agency's client - Coca Cola shifted it headquarters to Delhi recently, the account director who serviced the client, also moved to Delhi. However, this account still falls under Madison Media Infinity and not Madison Media Plus, which is based out of Delhi.

Varghese, who has been with the agency for the last six years, is of the opinion that the reason behind launching the sub-brands was not essentially to go after conflicting clients. "Madison does handle some amount of conflicting clients, but if we had to pitch for a conflicting business, we would first ask our client in the same category, whether it was ok with them. Only if we get a go-ahead from them, do we pitch for the business," says Varghese.

The strengths of the agency, according to him, are:

The ethics and integrity of the team

Complete and dedicated client focus

Adapting to the ever changing media environment

360 degree offering with its divisions: Madison Creative, MOMS, Mates, MMRC, Madison PR, MRP

 

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