MAM

Shooting from the hip

An insight into the happenings of the ad mad world, the vigilant and nerve-racking working hours, client pressures, creative minds scrambling to meet deadlines and much more... it is all there in ad man Sandeep Goyal's book The Dum Dum Bullet: Adventures of a corporate soldier.

The first thing that catches the eye is the unusual title of the book - The Dum Dum Bullet. The Dum Dum Bullet??? What's that supposed to mean? Well, the title has been inspired by the 'Dum Dum bullet' that was produced at the Dum Dum ammunition factory near Kolkata. The bullet had an exposed lead nose which underwent rapid expansion on impact. The head of the bullet was hollow, which meant that it ballooned out on impact. Interestingly, Goyal makes a comparison to this bullet to advertising saying that advertising is no different as it is soft nosed and focused on its target and balloons on impact! And a bullet fits in well with Goyal's personnae pretty well considering his well-documented penchant for collecting pistols.

The who's who of the corporate world with whom Goyal has worked with in various stages of his career and in various capacities have been mentioned in his book thus providing the reader with the know-how's of the ad world. Written in lay man's language with no flowery terms (not to be mistaken with technical terms), the book is a smooth read for even someone who is not acquainted with the functioning of the advertising agencies. Snappy, to the point without being either preachy or boastful (isolated incidents can be forgiven) is what Goyal has churned out.

He takes the reader through the trials and tribulations he went through with his colleagues in his stints in various marketing, advertising or broadcast companies, be it at Goodlass Nerolac Paints, JWT, Mudra's Interact Vision, Grey Worldwide, Redifussion DY&R or even Zee Telefilms where he was broadcast CEO before he became the chairman of Dentsu.

By talking about things like working day and night incessantly to win a probable big client for the agency, to compromising on the personal life front in order to pacify a client who thinks it would be the end of the world if a particular thing was not done instantaneously, to even tolerating star tantrums just to have that 'star' name associated with the brand - Goyal drives home the point that it's not all hunky dory as it looks from the outside.

Small anecdotes makes the reading livelier and keeps one engrossed for the simple and basic want to know - 'What else happened in this man's life?' Building relationships and that too, for life is what Goyal talks about mostly - be it with his clients or colleagues.

Goyal doesn't talk in length about his stint at Zee Telefilms except when the channel had launched their first home production Gadar starring Sunny Deol and Amisha Patel and the fiasco that happened during the premier of the movie in Delhi and Mumbai. Looks like a more detailed account of his time at Zee follows in the next book Goyal plans to pen.

To cut a long story short, a good effort, light read but informative all the same is how The Dum Dum Bullet can be summarised.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Smriti-Irani.jpg?itok=o_TOmvtd
11% TV & 7% digital ad growth in '16, says Smriti Irani

NEW DELHI: The ministry of information and broadcasting received a total of 280 complaints on misleading advertisements during the period 2015 to 2017 as on 30 June, the Parliament has been told.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Jatin-Varma.jpg?itok=qr8fioer
Comic Con founder Varma wins 'Young Entrepreneur' award

NEW DELHI: Comic Con India founder Jatin Varma has won the 'Young Entrepreneur' of the year award at Entrepreneur Magazine Awards 2017.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/medimix.jpg?itok=Y6Pame6r
Medimix campaign depicts not to be guilty of neglecting your skin

Medimix, established in the year 1969, is considered as one of the most trusted Ayurvedic brand for more than four decades; has remained the pioneer in the personal care segment by providing complete skin care solutions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/splivilla.jpg?itok=7-O08MX_
Vivo, Denver, Syska, PC, Manforce & Hike board Splitsvilla on MTV

With India’s original dating reality show celebrating a decade, MTV, the iconic youth brand, brings back the most watched game of love ‘Splitsvilla’ with a renewed take on the concept of dating, with an all-new exciting theme - ‘Catch Your Match’. In its latest season,

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Jab_Harry_Met_Sejal.jpg?itok=B9DZZMlc
TBZ associates with 'Jab Harry Met Sejal'

MUMBAI: TBZ is launching the ‘Jab Harry Met Sejal’ ring campaign on 21 July with a series of consumer centric activities till the release of the Shah Rukh Khan-Anushka Sharma film on 4 August, 2017, with different interactive elements such as ‘Seek the Ring’; ‘Meet and Greet with SRK & Anushka...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Untitled-1_1.jpg?itok=v3j3c_Rc
#NoWorldWithoutGirls: eBay & Sanam launch campaign

MUMBAI: eBay India along with Band Sanam launched its campaign #NoWorldWithoutGirls. The campaign reinforces prohibition of sex determination kits and addresses a social evil that is prevalent across the Indian society towards acceptance of a girl child.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Untitled-1_0.jpg?itok=YKGoZgFo
DAVP ads: Audio-visual medium gets lion's share

NEW DELHI: A sum of Rs 12.8577 billion was spent in 2016-17 in advertisements on various media by the Directorate of Advertising and Visual Publicity, the Parliament has been told.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/oppo.jpg?itok=PtmoMH6y
Oppo & Times ask -- What’s your Fresh Factor?

The Times of India in collaboration with Oppo brings the 10th edition of the most coveted personality and talent hunt across colleges in India, Oppo Times Fresh Face 2017. The property has been a calendar event among collegians since its inception as it brings together students, from different...

MAM Marketing Above The Line
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/salim.jpg?itok=VmeBBLRZ
Grey's 4-week Salim show TV campaign launched

92.7 Big FM radio network has launched a four-week long television campaign for one of its popular music show, #Salim.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories