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Industry applauds Sam Balsara as he turns 67

MUMBAI: He is a man of small stature and has a voice that at times breaks into a squeak. But veteran ad man Sam Balsara–who is celebrating his sixty-seventh birthday today–is one of the giants of Indian advertising whose words have boomed across the industry and made even the most powerful sit up...

MAM Media and Advertising People
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Insurance a push product in India, says IndiaFirst Life's Rushabh Gandhi

MUMBAI: Life insurance ads with depressing thoughts about the future and forcing you to invest to avoid gloomy situations like an accident, health failure, etc aren’t the most alluring to consumers. Indeed, just a fraction of the country ends up taking the plan and quite a few of them stop paying...

MAM Media and Advertising Ad Campaigns
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2017 - The year of long-format ads

MUMBAI: It’s the beginning of a new year! We are pumped up and optimistic about the year ahead and what new challenges it will throw up for the ever-changing, dynamic, uncertain and fast-evolving advertising industry. But what we are assured of is that we will continue to see some fascinating, some...

MAM Media and Advertising Ad Campaigns
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Paritosh Srivastava appointed COO of Publicis Beehive

MUMBAI: Publicis Communications has announced the appointment of Paritosh Srivastava as its new chief operating officer for Publicis Beehive. He steps in place of Sanjit Shastri, who passed away in September 2017 due to cardiac arrest. The appointment is effective immediately.

MAM Media and Advertising People
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Dentsu X appoints Arabinda Ghosh as CSO

Dentsu X, an integrated media specialist from Dentsu Aegis Network, has roped in Arabinda Ghosh as chief strategy officer. He will report to Roopam Garg, chief client officer, dentsu X India and will be based out of Delhi.

MAM Media and Advertising People

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