Snapdeal bags title sponsorship of India Fashion Forum for three years

MUMBAI: has entered into a partnership with retail intelligence organization Images Group to present the three-day annual mega annual congregation of the India Fashion Forum (IFF) 2015 from 18 - 20 March at the Bombay Exhibition Centre in Goregaon, Mumbai.

India Fashion Forum is in its 15th year of operations and offers a great platform for exchanging knowledge, insights and discussing future trends within the right networks of fashion and aligned sectors. Fashion already accounts for over 70 per cent of orders volume at and the company has robust business plans to strengthen this category further. Recent acquisition of was one such step in this direction and aims to reach the $2 billion GMV mark in the fashion category by this year.'s continuous endeavor is to empower the ecosystem it operates in and the thematic focus on fashion is no different. The company strongly believes in the power of innovation and reinvention and this ideology falls in line with IFF's this year's philosophical focus on convergence of out-of-the-box ideas and innovations in fashion creation and retailing. As the fashion business captains, policy makers, entrepreneurs and professionals from India and overseas join this annual exchange of knowledge and insights, aims to forge a new set of business relationships in this high focus category. vice president, fashion Amit Maheshwari said, “IFF is one of the biggest conglomerations of the best and biggest personalities in the Indian fashion industry and we are proud to be associated with it. This association provides a great platform to address and interact with those who have been instrumental in building fashion across the value chain; from manufacturers, brands, large format retailers, sellers and trendsetters. With our unbeatable reach and customer service platform together with business and knowledge leaders of the offline world, we are sure that we can herald a new era for the fashion industry building e-commerce as a sustainable, massively scalable ecosystem that contributes positively to all involved.”

“With the modes and models of fashion retailing in India having shifted dramatically in recent times, IFF's association with a next-generation e-tailing leader such as reflects the tremendous innovation and opportunities defining the Indian marketplace,” added IFF chief convenor Amitabh Taneja.

Over the three-day association, will set up a premier lounge at the venue, which will showcase to the audiences the nuances of India's largest marketplace by setting up experiential zones with live interactive screens to help people shop online from the site. To showcase its commitment and appreciation for the fashion fraternity, has also planned to institute special awards for its sellers and fashion brands associated with the company. These awards will be given away in a special awards segment designed to honor the good work being done in the industry.

Additionally, India Fashion Forum will also act as an open platform of communication for potential sellers, retailers and fashion brands at large with and help them understand the business opportunity at the largest online marketplace. To facilitate onboarding, a registration desk will be set up at the venue which will educate and evangelize all business partners.

Latest Reads
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands forays into furniture

MUMBAI: In a move to further expand its product categories,, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories