Royal Challengers Bangalore ropes in Tata Motors as principal sponsor in IPL

MUMBAI: Indian automobile company Tata Motors' Tata Bolt has hopped on board as the principal sponsor of Royal Challengers Bangalore (RCB) in the Indian Premier League’s (IPL) eighth season, which starts from 8 April 2015

Tata Bolt will occupy the leading arm position on RCB’s playing jersey. This association will extend the brand’s existing relationship, which was established during IPL 2014.

Tata Motors and RCB will shortly launch campaigns to promote this association and roll-out joint initiatives across mediums to engage their customers and RCB fans across India.

Tata Motors president passenger vehicles Mayank Pareek said“We are delighted to extend our partnership with Royal Challengers Bangalore this season. RCB has established itself as a strong contender and the Bolt, our latest offering, is a stylish sporty premium hatchback. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their stars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL. We wish the team all the luck this season and look forward to engaging with our audience through one of the most popular sport in India.”

RCB VP commercial operations Russell Adams said, “Royal Challengers Bangalore is delighted to extend the partnership with a globally recognised brand like Tata Motors going into the eighth season of Indian Premier League. Tata Motors is respected as a world leader in technology and innovation. This is a marriage of two very prestigious and popular brands with similar attributes. Tata Bolt will be occupying the leading arm on the RCB playing jersey for IPL8 and IPL9. We look forward to this partnership and hope it grows from strength to strength.”

Bolt will be used to transport team personnel and it will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. There are several on-ground activities planned for Bolt customers.

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