MAM

Legendari Group ropes in Leander Paes as Global Brand Ambassador

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2016/01/04/Untitled-1.jpg?itok=SB_J5Weo

MUMBAI: 17-time Grand Slam champion, tennis superstar and India’s Padma Bhushan awardee, Leander Paes has been appointed as the Global Brand Ambassador of the LegendariGoup for a period of three years (2016-2018). 



Legendari Group’s association with Paes will commence from 2016’s first tournament on the ATP World Tour, the Chennai Open. The move is made more significant with 2016 being an Olympic year. The Legendari Group will support Paes in every step towards achieving Olympic glory as he prepares to participate in the prestigious quadrennial event for a 7th consecutive time, a record for an Indian sportsperson and in tennis internationally, and an achievement held by very few world athletes. 



In his role as Global Brand Ambassador, Leander will be part of #TeamLEGENDARIAthlete. The Legendari Group aims to utilize the power of brand Leander asa springboard to promote tennis and other growing sports across India and Asia. 



Founded in 2015, the Legendari Group is based in Singapore with offices in Dubai and Tokyo. It made its foray on the world map with ownership of the Japan franchise, the Legendari Japan Warriors, in the recently concluded International Premier Tennis League (IPTL) 2015. Leander was an integral player of the team that played across five venues – Japan, Philippines, India, Dubai and Singapore, along with other team-mates that included tennis superstar Maria Sharapova, Kei Nishikori, Marat Safin, Mirjana Lucic, Philipp Kohlschreiber and Kurumi Nara. 



Unveiling his tennis jersey that will now don the Legendari Group logo, Leander Paes said, “I am thrilled to growmy partnership with the Legendari Group and work closely with them as a Global Brand Ambassador. Having been associated with the Group as part of the LegendariJapan Warriors, I am excited to associate with them to promote sports, especially tennis. It is an honour to be the first #LegendariAthlete, and I look forward to utilizing my abilities to drive the growth of sports as a way of life.”



Legendari Group was founded by sports entrepreneur and enthusiast, Shanthan Reddy. Reddy completed his MBA in Sports Administration from Switzerland, and went on to gain immense experience in the industry working across multiple countries in Asia, Europe and America. Having worked with national and international sports federations, Reddy’s astute business sense and passion for sports, especially tennis, cricket and hockey led him to start this new business. 



Presenting Leander the new jersey, Executive Chairman & Managing Director, Shanthan Reddy said, “Leander has inspired many generations of tennis players and sportsmen in our country, and across the world with his game. We are absolutely delighted with this opportunity, and wish him success at Rio 2016 and through the year. Sports knows no boundaries and is gender agnostic. We at the Legendari Group are committed to sports, and will continue to identify and add similar such sports initiatives to our portfolio with an aim to emerge as a global leader.”



The Legendari Group will have Navneet Sharma at the helm of affairs. With more than 23 years in the sports, media and leisure industries, Navneet comes with rich, varied strategic and operational experience and deep-rooted relationships in the global sports and media industries. 



Speaking at the press conference, Group Chief Executive Officer, Navneet Sharma said, “Leander is a towering sports personality in the field of tennis in India and globally. With 17 Grand Slam titles to his name, he continues to be one of the fittest players on the Tour. His indefatigable spirit is infectious, and we are delightedthat he will partnering with the Legendari Group in its global initiatives.”



The Legendari Group has interests in tennis, cricket, hockey, football among other sports. Its vision is to create a value-based sports culture and community eco-system that will promote sports with investments in talent and facilities development. Its key areas of focus will be sports management and marketing, media rights managements, athlete management, sports entertainment and event production.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/pickel_1.jpg?itok=b5_hpALu
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/India.jpg?itok=-GJOwCdN
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/kumar.jpg?itok=0Z79MabV
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/somar.jpg?itok=IA5Yawi1
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories