Edelweiss Group signs Saina Nehwal as brand ambassador

MUMBAI: Edelweiss Financial Services has appointed celebrated badminton player Saina Nehwal as its brand ambassador for a period of three years.

The deal was initiated by IOS Sports & Entertainment.


During the period of association, Nehwal will be part of a 360 degree multimedia national campaign. Additionally, the company's logo will also feature on her jersey across domestic and international tournaments as a part of a sponsorship deal.

Edelweiss Group chairman & CEO Rashesh Shah said, "Saina is an inspirational icon widely recognised by people across all corners of India, which is one of the compelling reasons to associate with her. More than that, she’s different – it is because of her that badminton is now watched by millions across our country. It is indeed a pleasure to sponsor the champion, Saina Nehwal and have her as Edelweiss’s brand ambassador."

Edelweiss will roll-out of a national level media campaign shortly.

IOS Sports & Entertainment MD and CEO Neerav Tomar added, "In a multi-crore deal, we have signed Saina's main sponsor branding on front of her jersey today. We are very happy to have Edelweiss on board."

Nehwal and Edelweiss go back a long way to the Olympic Gold Quest (OGQ) days where Edelweiss was one of the first companies to promote women empowerment and sports via OGQ. "Edelweiss and I share similar values. For me, it’s about building a winning proposition to max the game and for Edelweiss, it’s to develop long term meaningful solutions for clients,' said Nehwal.

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