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Burger King strengthens partnership with Mumbai Indians

Signs an exclusive ‘Category Deal’ for the ongoing IPL

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MUMBAI: Burger King India has announced its association with the upcoming T20 League cricketing carnival, in an exclusive category partnership with Mumbai Indians for the second year in a row.  As part of the collaboration, Mumbai Indians will sport Burger King logo on its outfit.

Celebrating this season with a delectable twist, Burger King has curated a special whopper named after the partner team which is available on the menu through this season of Mumbai Indians.  The Mumbai Indians Masala Whopper is inspired by the flavourful spices of Indian gravies. This unique offering will be available in restaurants located across Mumbai, Pune, and Gujarat in western region.

Further setting the tone for this cricket season, and taking forward its partnership towards a noble cause, Burger King in continuation with its campaign ‘Sixes for Kings’ shall have an additional exciting element this year. Throughout the season, on every six hit and on each wicket taken by Mumbai Indians player, the brand shall give away Whopper meals to the girls of Avasara Foundation. The partner NGO provides the highest quality education to underprivileged girls in Pune.

Commenting on the partnership, Burger King India CEO Rajeev Varman said, “I am delighted to announce our partnership with Mumbai Indians for the second consecutive year. Cricket has always proven to be the most impactful medium to connect with our guests and strengthen our brand visibility. This season we have pushed the boundaries to engage our fans in an exciting in-restaurant experience. With numerous engagement activities and special menu dedicated to cricket fans, we are sure that our guests will have a Whopper of a time with this association.”

A Mumbai Indians spokeseperson said, “Mumbai Indians is excited to partner with Burger King India for second year in a row. Mumbai Indians endeavour to create meaningful partnership for our fans who can experience the cricket fever through the Burger King."

Avasara Leadership Foundation founder Roopa Purushothaman said, “We are grateful to Burger King for taking forward the ‘Sixes for Kings’ initiative this year as well. Our students are truly grateful for these Whopper Meals and the ongoing support to our organization. The ‘Sixes for Kings’ pledge means a lot to all of us.”

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