MAM

World Wide Open wins the digital mandate for BIG Cinemas

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/05/28/cinemas_0.jpg?itok=ycEv7ROR

MUMBAI: World Wide Open, digital brand partner and strategy consultants have recently bagged the digital duties for BIG Cinemas. The objective of this campaign, developed by WWO, is to increase user engagement for BIG Cinemas, utilizing all mediums of digital marketing and reaching out to the target audience in bulk, as their customers are all online. Along with helping them with designing their website, WWO will also manage and strategies the media planning and buying, social media management, developing mobile applications and the marketing campaigns for their digital audiences.

Commenting on the new account win, Manish Agarwal, CEO, Reliance Entertainment Digital said, “We at WWO (World Wide Open) are extremely excited to work with BIG Cinemas, which is one of the largest chains of cinemas in India. We look forward to help them augment their brand through a delightful consumer experience across all internet connected touch points in a scalable and sustained manner.”

Kushal Sanghvi, Head, World Wide Open commented, “With BIG Cinemas on board, we aim to bridge the gap between the digital and creative aspect of the brand. With some path breaking campaigns designed for them already, the team at WWO is all charged up to serve BIG Cinemas in the best way possible.”

Commenting on the associating with WWO, Shirish Srivastava Sr. VP - Sales & Marketing, BIG Cinemas said, “At BIG Cinemas, we are taking a lot of path breaking initiatives to deliver business value. A robust and dynamic digital presence is critical in this regard, and so we are very happy to have WWO on board.”

World Wide Open is Reliance Group’s new vertical under Reliance Entertainment Digital. Positioned as digital brand partners and digital strategy consultants, WWO aims to fulfill the gap of Digital Brand partner who can help in brand building primarily via digital, by having under one roof, combination of skill sets namely deep consumer insights, strategic brand thinking, conceptualization ability of digital products & services, knowledge of technology to drive innovations and content creativity to engage consumers with contextual and innovative content.

BIG Cinemas, is India's largest cinema chain with about 516 screens spread across India, US and Malaysia. After pioneering the IMAX experience in India, it recently launched 3D and 6D technology and is the only cinema chain to screen films in all three formats. It is also launching the first megaplexes in the country.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/J%20S%20Khehar.jpg?itok=NkQZvxab
Surrogate ads by liquor companies not disallowed by SC

MUMBAI: The apex court of India has denied entertaining a plea that sought a ban on surrogate advertisements such as soda TVCs and ads by liquor companies. Surrogate advertising is a form of advertising that is used to promote products such as cigarettes and alcohol for which advertisements are...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/biber1.jpg?itok=5EGWg5jP
Bajaj to lighten up India leg of Beiber's Purpose World Tour

Bajaj Electricals Limited, India’s leading player in consumer durables, fans, lighting and Engineering Projects, has announced its partnership with Justin Beiber’s Purpose World Tour in India as its exclusive lighting partner.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/hemani-kapadia.jpg?itok=-MEIpwD9
SapientRazorfish & DigitasLBi have a new CEO - Himani Kapadia

SapientRazorfish, a part of Publicis Groupe HAS announced that Himani Kapadia has assumed the position of CEO, India, SapientRazorfish and DigitasLBi effective immediately. In this new role, Kapadia will be responsible for the growth of both businesses in India by leveraging the complimentary...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/abhimanyu.jpg?itok=TxJTOv8f
MAN Trucks has a digital & creative Ottoedge in India

Ottoedge, a full service automotive marketing agency based in India has been assigned as the official Creative, Digital and Media agency by MAN Trucks India which is a 100% subsidiary of MAN Truck & Bus AG, Germany, the world’s leading manufacturer of trucks and buses. Ottoedge is the only...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/IAF.jpg?itok=nS39h1Ay
IAF campaign aims to break gender stereotypes

MUMBAI: The Indian Air Force is known to overcome barriers with courage, strength and valour. Which is why, when the whole country was debating the role of women in society, and brands were trying to create a conversation around it, the Indian Air Force took a historic step and showed the way...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/coka.jpg?itok=Y680j-GW
New Coke leadership in India, S West Asia

The Coca-Cola Company and its Bottling Investments Group (BIG) announced today new leadership appointments for its India & South West Asia Business Unit and Hindustan Coca-Cola Bottling operations.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Zee%20Yuva.jpg?itok=lGM85XIB
Social Samosa 'Gold' for Zee Yuva

MUMBAI: Zee Yuva creates huge buzz in the industry by winning ‘Gold’ award in Media and Entertainment category by one of India’s top media publishing Site-Social Samosa. Zee Yuva not only surpassed regional channels but also defeated the industry honchos to win the coveted gold. This was only...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Baahubali-2_0.jpg?itok=M6MpHcfd
Baahubali-2 teams up with Hike Messenger & Camlin

MUMBAI: In a bid to magnify the overall output for the sequel of one of the greatest Indian Motion Picture and SS Rajamouli’s dream Project - Baahubali 2 -- The Conclusion, team Brand Street India and Why? Stay! Calm! have brought aboard two internationally viable brands Hike Messenger and Kuyuko...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/amar.jpg?itok=LasMkKo6
Interactive Avenues wins Great Indian Workplaces Award

Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories