VivaConnect appoints Bharatesh Salian as Chief Strategy Officer

MUMBAI:  The voice & missed call company, VivaConnect, has appointed Bharatesh Salian as the chief strategy officer. He will define and execute strategic initiatives for brands, media houses and agencies to deliver a unified-interactive experience across all screens and touchpoints.


Salian comes with a strong technology background and in-depth understanding of brands and consumer behaviour. He brings on board, 14 years of experience in mobile, digital and social media marketing space. Prior to joining VivaConnect, he was with Mogae Media Group as strategic planning & business development director. His former stint as a general manager- digital and mobility services at Omnicom Media Group owned OMD and PHD, had him heading the mobile strategy and project implementation for large FMCG's like Hindustan Unilever Limited, Johnson & Johnson.


With his strong conviction about mobile offering the highest reach, he executed campaigns for notable brands using Telecom Platform on a 10-digit mobile number (Long Code). Other major projects include introduction of "Web Click to Call" concept in a Brand Campaign for Pepsi in 2009 and Missed Call Activity in a Brand Activation for Tide Plus.


He has been a recipient of ‘Innovative Leader Award’ at Indira International Innovation Summit, January 2013.


Speaking on the appointment, managing director Vikram Raichura said, "I am delighted to welcome Bharatesh to the team VivaConnect. With his treasure-box of experience across brands and agencies, I am confident that it will further enable us to deliver greater value to our clients apart from giving them a competitive advantage. I wish him all the luck for his career-journey with VivaConnect.”


Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories