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Vikas Parihar joins FCB India as president - digital integration

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MUMBAI: In a significant development to up FCB India?s digital game, the group appointed Vikas Parihar as President ? Digital Integration. In his role, Vikas will be driving digital transformation & business, partnering individual CEOs, implementing global digital practices and providing strategic leadership for digital integration, paving the digital roadway for FCB India.

Vikas will be based out of the Mumbai office, reporting to Rohit Ohri, Group Chairman & CEO, FCB India.

With a rich experience, spanning over a decade, Vikas has lead digital business and marketing for OgilvyOne Africa, Havas Worldwide India, Magnon\TBWA, Internet Moguls, Sofitel Luxury Hotels and Resorts India, Hinduja Interactive and Hotel Leela Venture Limited.

His experience ranges across numerous sectors including FMCG, Technology, Healthcare, Travel and Hospitality, Social Development, eCommerce, Consumer Durables and Electronics. He has lent his expertise to various brands, such as, Airtel Africa, Coca-Cola, Standard Chartered Bank, Care India, HCL Healthcare, Huawei, Microsoft Lumia, Jindal Steel and Power, Mercedes Benz India, UTV, Toshiba, Diakin, Turkey Tourism, TATA AIG and many more.

Vikas comes with a unique combination of skills from a passion for business and numbers to strategy and creative to data and technology.

Commenting on the appointment, Ohri said, ?FCB India has embarked on a cultural transformation journey fifteen months ago. Digital transformation is the key part of this cultural transformation. I?m delighted to have Vikas on board to lead the digital transformation of FCB India. Our vision is to be a truly integrated ideas company. With his vast experience, Vikas will be a great partner to me and in making this happen for FCB India."

Speaking on his new role, Vikas said, ?In today?s connected world, we need a creative agency which brings together big ideas, technology and data. These ingredients are key to create compelling and engaging personal experiences that help win more customers and make them more valuable; and this is what I look forward to at FCB India?.

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