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The 120 Media Collective overhauls senior management team

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MUMBAI: The 120 Media Collective, a digitally-inclined company that creates and distributes content for audiences and brands across multiple platforms, has made two senior appointments.

While Shilpa Ambre has joined as chief financial officer for The 120 Media Collective, Vishal Nongbet has been roped in as Sooperfly senior vice president and business head.

Both Ambre and Nongbet will be based in Mumbai and will report to The 120 Media Collective founder and CEO Roopak Saluja.

Ambre will be responsible for all finance, legal affairs and investor relations of The 120 Media Collective and its sub brands – Jack in the Box Worldwide, Sniper, Bang Bang Films and Sooperfly.

Nongbet, on the other hand, has been entrusted with building the Sooperfly team and business and running day-to-day operations including content, distribution and monetization across APAC.

Additionally, Bang Bang Films senior producer Chahna Rupani has been promoted to Sniper executive producer and will primarily be responsible for driving revenues and growth, while ensuring excellence and efficiencies for both commercials and content production.

“The company has undergone a metamorphosis of sorts over the past three years, from being a combined entity of a production company and a social media agency to one that is pushing the boundaries and blurring the lines between communications, entertainment and technology. As we embark on an ambitious growth plan over the next 36 months, bolstering our leadership team with top talent is essential. Keeping the company adequately funded and observing the highest standards of compliance and governance will be key and having someone of Shilpa’s experience and capability overseeing things is of paramount importance,” said Saluja.

Commenting on Nongbet’s appointment, Saluja said, “Our goal with Sooperfly is clearly to capitalize on all that we’ve built up over the past eight plus years- chief among which are our ability to create compelling content and our credibility with brands- to give ourselves a competitive advantage in the digital video space. Only someone of Vishal’s breadth and depth of media experience, which arms him with a profound understanding of mobile and content monetization, can make a success of this.”

Ambre opined, “I am very excited to join the strong and accomplished team at The 120 Media Collective and I’m looking forward to leveraging my experience to support the rapidly growing business operations of the Company and its stakeholders.”

“While the last two decades have been all about the democratisation of content, there has never been a better time than now for advertisers to engage their audiences via owned rather than paid or earned media. Sooperfly will be looking at harnessing the immense talent in the space, building content brands direct to audiences, and finding that sweet spot between content creators and advertisers,” added Nongbet.

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