MAM

TBWA\India Group appoints Vinnet Bajpai as CEO

MUMBAi: TBWA today announced major management changes to its group of agencies across India. Vineet Bajpai, currently Chief Executive Officer of Magnon\TBWA, one of India’s largest and most comprehensive digital agencies, will assume the role of CEO for the entire TBWA\India Group with immediate effect.

 

Meanwhile, Shiv Sethuraman, erstwhile CEO of TBWA\India Group, has decided to move on from the company, triggering the changes. Sethuraman joined TBWA in 2008 as CEO, moving from Ogilvy Paris, where he was MD since 2005.

 

Bajpai’s new responsibilities will encompass TBWA\India, Magnon\TBWA, Magnon E-Graphics, a digital outsourcing agency that serves clients across five continents, as well as The Integer Group, the network’s retail and shopper marketing arm, across the Indian continent.

 

At the same time, TBWA\India Group has established a new management board, which reflects the roles that key individuals have played in the agency’s growth over the past year. Nirmalya Sen is appointed President of Advertising for the TBWA\India Group; Parixit Bhattacharya’s role as Chief Creative Officer will encompass the total creative product for the group, including Magnon\TBWA; Nitin Naresh is appointed Managing Director of the domestic digital agency, Magnon\TBWA; Vivek Merani is appointed Managing Director of Magnon E-Graphics; Ketan Desai is appointed Managing Director of The Integer Group India; and Manosh Mukherjee as Chief Financial Officer and Chief Operating Officer.

 

In order to more closely align the India Group with TBWA\Worldwide, Philip Brett, TBWA’s President of South and Southeast Asia, is named Chairman of TBWA\India Group.

 

“We are now very focused on driving our integrated offering in India forward and accelerating its growth,” said Keith Smith, President – International of TBWA\Worldwide. “We’re delighted that Vineet will be leading this offering. Over the past year, since we acquired the Magnon Group, Magnon\TBWA has become a global digital offering, delivering world-class, innovative solutions for our clients.”

 

Smith noted that the management restructuring in India is very much in line with TBWA’s structures in major markets around the world, where the leadership team’s responsibilities cover a range of different communication disciplines.

 

Bajpai founded and led Magnon for 14 years before and after its acquisition by TBWA at the end of 2012 and has spent the last 15 months working closely with the network’s agencies in Mumbai, Delhi, Los Angeles, New York, Singapore and Dubai.

 

Bajpai said, “I am very proud to be taking on this additional responsibility for the TBWA Group in India. My focus will be on providing the structure to help the group deliver the best, integrated offering of any agency group in India. We are extremely lucky to have such a skilled, professional and successful team in place, along with global network support, to make this happen.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_3.jpg?itok=NAxMNPnx
Tendulkar applauds Swachh Bharat campaign champs

“You either love your country or you don’t. Even as a common citizen, you can do your bit to keep your country clean by not littering, if you truly love it.”

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/indusland.jpg?itok=wMj7Rxwa
IBM analytics solution to power Indusind digital marketing campaigns

NEW DELHI: IBM today announced that IndusInd Bank will use its IBM's Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/MAM-campgn.jpg?itok=OSYt_F1F
Salute heroes for women empowerment through HDFC

NEW DELHI:Cardholders from HDFC Bank can nominate their special hero who has been contributing towards the cause of women empowerment and stand a chance to win exciting prizes.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Untitled-1_4.jpg?itok=nayWhMZ-
Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

Upcoming furniture and furnishing destination Housefull.com has launched its first brand campaign exclusively on digital platforms, highlighting the durable furniture, by encouraging people to be ‘un-careful’ with their furniture.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Radio%20mirchi.jpg?itok=v-RI5dHn
Radio Mirchi to hawk Oye FM 104.8 ads

BENGALURU: Entertainment Network India Limited (ENIL) has informed the bourses that it has entered into an Advertising Sales Agreement (ASA) with TV Today Network Limited (TVTN) on 24 August 2016, in relation to TVTN’s 3 (three) private FM radio stations at New Delhi, Mumbai and Kolkata. Pursuant...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Madhuri%20Dixit%20intex.jpg?itok=CEE5am8k
Madhuri Dixit new face of Intex Washing Machine, features in TVC

Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/55454545.jpg?itok=ZaWuIbS9
GroupM's global brand Essence to enter India with Maxus' aid

MUMBAI: Essence, a global digital agency, today announced it has established operations in India via the opening of a new location in Delhi. This will be the agency’s fifth office in the Asia Pacific (APAC) region and the third to open its doors this year. In March, Essence announced its debut in...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/indian%20reailway.jpg?itok=P5-11b8o
Prabhatam advertising gets contract for Railway Display at five Stations

NEW DELHI: Leading multi-media solutions provider,Prabhatam Advertising which has so far held the sole outdoor rights for backlit platform display panels at some placeshas now been given the task of installing and maintaining railway display networks at five important railway stations. The firm,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Ramesh%20Abhishek.jpg?itok=XJOh5UKD
Industry bodies asked to take forward campaign on IPRs

NEW DELHI: Department of Industrial Policy & Promotion Secretary Ramesh Abhishek today stressed the importance of innovation in a knowledge driven economy and the need to promote Intellectual Property Rights..

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories