MUMBAI: In a recent development, Swarovski has promoted Francis Belin to take a bigger role in the company. 

Belin who has been in charge of Swarovski’s consumer goods business for Greater China since August 2011, has now been elevated to senior vice president consumer goods business APAC.

Based in Hong Kong, Belin is responsible for the strategic direction and the development of the company in China, Taiwan, Hong Kong and Macao.

Starting from April 2014, he has extended his scope – beyond Greater China – to take over Swarovski’s consumer good business for Asia Pacific, including key markets like Japan, Korea, Australia and India. Belin is also a member of the Board of Advisors of Kid’s Earth Fund (Japan) and since April 2013, has been appointed to the advisory committee of the Swarovski Foundation.

He joined Swarovski in January 2008 as Managing Director for Japan. Under Belin’s leadership, Japan has achieved to be the second fastest growing market in the world after Mainland China, thanks to major upgrades in brand positioning, brand awareness and distribution network.  Prior to joining Swarovski, Belin started his career in Management consulting at McKinsey&Co in Europe and Asia, and worked as Managing Director of Jaeger-LeCoultre (Richemont) in Japan. 

Originally from France, Belin holds a degree in Management from the ESSEC Business School in France and a Diploma Kaufmann from the University of Mannheim in Germany, majoring in Business administration and Psychology.