MUMBAI: Dentsu Impact, the creative agency of Dentsu Aegis Network, has further strengthened their creative function with the appointment of Sumit Negi as an executive creative director.  In his new role, he will operate out of the Gurgaon office and will report into Anupama Ramaswamy, the national creative director.

Sumit’s key responsibility would be to take care of the creative output for Maruti Suzuki. Negi brings with him more than 18 years of experience which includes brands like Mortein (India and International), Microsoft, Telenor, Del Monte India, MAAZA, Samsung Mobile Phones, Grey Goose Vodka, Whirlpool, NIIT, MOTOROLA, Hutch, Hyundai and LG.

Commenting on the new role, Negi said, “Dentsu Impact is where things are on a roll. It’s great to be a part of an organisation which exudes positive energy. Cars have always fascinated me, and having to mainly work on a brand which has been a leader for decades, and is transforming itself, is an exciting challenge. Nurturing creativity to reach business milestones, is what I will be aiming at Dentsu Impact. Being a team player, I look forward to helping in raising the bar and adding to the spirited environment in this place which Soumitra and Amit have kept alive. With Anupama at the helm of things, it is going to be a drive on top gear.”

Ramaswamy said “Sumit is a rare blend of calmness and energy. He understands the automobile category and knows the pace of the account. He is talented, passionate, and at the same time mature. I believe he will help us in this journey of growing Dentsu Impact to new heights.

Commenting on the same Dentsu Impact chief creative office Soumitra Karnik added, “Sumit’s maturity, calm demeanour and the manner in which he leads his team is what sets him apart. His passion and knowledge on cars gives Dentsu Impact an added edge. We are very happy to have him and wish him a fabulous future.”

Previously, he has worked in various agencies such as HAVAS, Leo Burnett, Contract, Ogilvy, DDB Mudra and Grey.