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Sumanto Chattopadhyay named chairman & CCO of Soho Square

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MUMBAI: Sumanto Chattopadhyay will take over as the chairman and CCO at Soho Square from 1 August 2017 with the goal of shaping its culture and reputation, and leading it through the next phase of growth in India.

Part of Ogilvy since 1993, Chattopadhyay has helped build brands like Dove, Pond’s and Star Plus, successfully relaunched UTI Bank as Axis Bank and helped launch brands like Pro Kabaddi, Maharashtra Tourism and The Economist in India. He also contributed to the growth of the Mumbai, Kolkata and Colombo offices of Ogilvy.

Chattopadhyay has won international and national advertising awards at Cannes, the Clios, the One Show, the London Festival, the Abbies and Kyoorius. Some of his awards include the 2017 campaign for Star Plus that swept the Kyoorius Awards, the 2016 AME award for Diu Tourism campaign and the 2015 Cannes Health Lion for the filaria eradication campaign he developed for the Government of India.

Chattopadhyay has an MBA from McGill University, Canada, and an MS in Applied Mathematics from Clemson University, South Carolina, USA.

Ogilvy South Asia executive chairman and creative director Piyush Pandey in a statement said, “Sumanto is one of our most talented, seasoned creative resources with rich experience across categories. More importantly, he is a fantastic creative leader and, over the years, I’ve seen some great talent emerge under his leadership. Soho Square has picked up tremendous momentum. Sumanto will help build on its success and propel it forward.”

Over the last decade, Soho Square has grown in size and stature to be ranked among the best agencies in India. Part of WPP in India, the company has been consciously built as an independent agency that now has offices in Mumbai, Delhi, Bangalore and Kolkata, and its client list includes Tata Motors, Himalaya Herbals, Bisleri, Yes Bank, Cipla, Franklin Templeton, Piaggio, Lava and Voltas, amongst others.

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