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Razorfish India appoints Piyush Aggarwal as national director digital media

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MUMBAI: Razorfish is bringing on board the top digital talents in the country to join its already formidable team across Mumbai, Delhi and Bangalore and strengthening its core capabilities in digital media and marketing, technology and creative. For the same, Razorfish India has got on-board Piyush Aggarwal as national director digital media based out of Gurgaon.

Aggarwal commented, “Razorfish brings the true amalgamation of creative, technology and digital media for all its clients. Their core approach of bringing a complete digital transformation to their client’s business is revolutionary and defines lives tomorrow.”

“Media is a core offering that complements and actively catalyses the future we work towards in redefining our client’s business.” With a strong digital media background and in-depth understanding of business transformation to boot, it is a unique combination that is not easy to come by,” said Razorfish India COO Gaurav Pathak.

“His 10+ years of rich experience in mobile, digital and media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation,” added Pathak.

Razorfish India CEO Charulata Ravi Kumar explained, “We are constantly seeking out the most curious and innovative minds with fire in the bellies! And of course those who are not bound by the past but creating new tomorrows.”

Razorfish India partners clients like Maruti, Madura Fashions, Ultratech, Eureka Forbes, Philips, and Tourism New Zealand amongst others.

Aggarwal brings over 10 years of cross-functional and leadership experience in digital marketing, mobile advertising, b2b marketing and startup and business transformation consulting. During his stint at Vdopia, he built and spearheaded the offshore mobile media operations setting up teams in India for US and Europe markets. He also spearheaded the digital and B2B customer acquisition for small and mid market business at Microsoft India where he was part of key technology launches in the country.

He has also been with leading digital advertising agencies like Havas Media and Quasar managing the digital accounts of Visa, Air France, KLM Airlines, Reckitt Benckiser, VLCC and Max Life Insurance amongst others.

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