MAM

R. Balakrishnan bids adieu to MullenLowe Lintas

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/09/Untitled-1_7.jpg?itok=HZQ-3gh4

MUMBAI: After a three decade long career in the advertising industry, R. Balakrishnan, has decided to move out of MullenLowe Lintas Group, India. The majority of Balki’s advertising years have been spent at the agency where he held the role of group chairman.

Balki joined the agency in 1994 and was based in its Bangalore office then.

MullenLowe Group global CEO Alex Leikikh said, “Balki has been the architect of the stellar agency we have in India today. He leaves behind an operation that’s successful and future-ready, a leadership team that’s perhaps the strongest of any agency in India, and a culture that he shaped along the way while himself leading by example. While we will miss his infectiously passionate presence, we wish him even greater success as a film-maker.”

Speaking of his decision, Balki voiced, “We’ve been planning this for some time now. It’s been a long process of succession planning that concludes with my move. The agency is at its strongest today and I leave feeling satisfied, proud and excited. We have a fine leader in Joe and two world-class creative champions in Amer and Arun. The agency has given me more than 22 years’-worth in opportunities, growth, values and most of all, some friends-for-life.”

Balki started his career in Mudra, before moving on to Lintas, a place that he went on to make his home for over two decades. While with the agency, he’s been the brain behind several globally acclaimed campaigns and brand ideas. Under his leadership, MullenLowe Lintas Group has consistently retained its spot as one of India’s top agencies and a training ground for some of the best advertising minds of the industry.

MullenLowe Lintas Group CEO Joseph George who has worked closely with Balki through all of the 22 years added, “It is impossible and even foolish to try and replace someone like Balki; so we planned the transition differently. As early as July 2015, we put in place, a management structure that would help us move forward as an organisation, while also maximizing the potential and aspirations of great individuals we have. Balki and I have tried to think this through every step of the way, and it’s reached a place where we feel the agency is ready for today, and tomorrow.”

Balki concluded, "There is no bigger happiness than to see a thought actually work the way you had fantasised. Lowe was a thought am proud of. Ok...next!"

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/Kingfisher.jpg?itok=8j6QrNaq
Competing with consumer activities not brands: Kingfisher's Sheikhawat

MUMBAI: The liquor market is witnessing major upheavals with umpteen number of alcohol brands battling it out for a slice of the market. The fight is tough since consumers can choose from a wide variety of beer brands - Tuborg, Kingfisher, Bira and Heineken among other local beer brands. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/redington_0.jpg?itok=47d4qszR
Redington unveils new global brand identity

Redington, the $6 billion distribution and supply chain giant for international brands in the IT and mobility sectors, has unveiled its new global brand identity with a new logo and tagline – Seamless Partnerships.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/aegon_0.jpg?itok=_z2N9asB
Aegon Life Insurance focuses on relieving tension in new ad

Aegon Life Insurance has recently launched its new media campaign, ‘Aegon Toh Tension Gone’ which focuses on relieving financial stress through its insurance solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/future.jpg?itok=kIhNygib
Future Group's aLL assigns creative duties to Marching Ants

MUMBAI: Future Group’s aLL - The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account. Confirming the win, Marching Ants director and chief creative strategist Joy Ghoshal adds, “Early in its life cycle, The Plus size fashion category...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/tinder.jpg?itok=3ym7aDoi
Tinder peeks into a world of possibilities in latest ad

MUMBAI: Every swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic - an epic friendship, a crazy adventure or an epic love story. The possibilities are endless and quite literally in the palm of your hand. Tinder’s new digital film brings...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/tan.jpg?itok=5VXQ1BvA
Publicis Media bags digital mandate for ZEE5

MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The business was won as part of a multi-agency pitch. Zenith India group CEO Tanmay Mohanty says, “The OTT segment in India...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/auto.jpg?itok=8gy1PmJy
Crabtree celebrates laziness in latest campaign

Crabtree has taken up Mullen Lintas Delhi for its latest campaign promoting home automation solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Sam_Balsara.jpg?itok=XtbZChot
Pitch Madison report forecasts 2018 digital adex growth at 25%

MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017. The report also predicts the advertising growth in 2018 to be around 12.03 per cent thereby adding Rs 6,392 crore to adex to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/priya-warrier.jpg?itok=dL0iN4uI
Net sensation Priya Varrier promotes Pringles

At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the world's second-largest potato chips player Pringles created a frenzy by striking the right chord with singles!

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories