MAM

R. Balakrishnan bids adieu to MullenLowe Lintas

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/09/Untitled-1_7.jpg?itok=wPK9-0l7

MUMBAI: After a three decade long career in the advertising industry, R. Balakrishnan, has decided to move out of MullenLowe Lintas Group, India. The majority of Balki?s advertising years have been spent at the agency where he held the role of group chairman.

Balki joined the agency in 1994 and was based in its Bangalore office then.

MullenLowe Group global CEO Alex Leikikh said, ?Balki has been the architect of the stellar agency we have in India today. He leaves behind an operation that?s successful and future-ready, a leadership team that?s perhaps the strongest of any agency in India, and a culture that he shaped along the way while himself leading by example. While we will miss his infectiously passionate presence, we wish him even greater success as a film-maker.?

Speaking of his decision, Balki voiced, ?We?ve been planning this for some time now. It?s been a long process of succession planning that concludes with my move. The agency is at its strongest today and I leave feeling satisfied, proud and excited. We have a fine leader in Joe and two world-class creative champions in Amer and Arun. The agency has given me more than 22 years?-worth in opportunities, growth, values and most of all, some friends-for-life.?

Balki started his career in Mudra, before moving on to Lintas, a place that he went on to make his home for over two decades. While with the agency, he?s been the brain behind several globally acclaimed campaigns and brand ideas. Under his leadership, MullenLowe Lintas Group has consistently retained its spot as one of India?s top agencies and a training ground for some of the best advertising minds of the industry.

MullenLowe Lintas Group CEO Joseph George who has worked closely with Balki through all of the 22 years added, ?It is impossible and even foolish to try and replace someone like Balki; so we planned the transition differently. As early as July 2015, we put in place, a management structure that would help us move forward as an organisation, while also maximizing the potential and aspirations of great individuals we have. Balki and I have tried to think this through every step of the way, and it?s reached a place where we feel the agency is ready for today, and tomorrow.?

Balki concluded, "There is no bigger happiness than to see a thought actually work the way you had fantasised. Lowe was a thought am proud of. Ok...next!"

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/isobar.jpg?itok=O4gSFZ53
Isobar launches India’s first ever UGC-led Voice Mobile Banner

Isobar India, the digital agency from Dentsu Aegis Network, has partnered with Forevermark Diamonds to launch India’s first User Generated Content led Voice Mobile Banner.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/pep.jpg?itok=6DeNA6-R
Pepperfry launches Bespoke Services

Pepperfry has announced the launch of its Bespoke Services— its one-stop-shop to resolve all ‘interiors woes’ for the homes of its customers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/kalyan.jpg?itok=yPw7FGWC
Kalyan Jewellers announces Mega Discount Mela

Kalyan Jewellers has announced a Mega Discount Mela for this season offering up to 30 per cent discount on VA for gold jewellery, up to 20 per cent on diamond jewellery and up to 10 per cent on studded jewellery.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/fly.jpg?itok=StVAX3-T
Vistara launches new brand campaign “Fly Higher”

Full-service carrier Vistara has announced its new high-decibel multimedia brand campaign dubbed ‘Fly Higher’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/ertiga.jpg?itok=g8cXUboV
Dentsu Impact launches brand campaign for Next-Gen Maruti Suzuki Ertiga

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out a new integrated brand campaign for the next generation Maruti Suzuki Ertiga.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/whitew.jpg?itok=OLDRJUzq
JHS Svendgaard appoints Mindconnect as creative agency for ‘aquawhite’

JHS Svendgaard Laboratories Ltd, one of India’s leading oral-care manufacturing companies has appointed Mindconnect as its creative agency for its proprietary brand aquawhite.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/ncl.jpg?itok=SSeIyQt0
NCL Alltek and Seccolor appoints TAG Vinnatti as creative agency

TAG Vinnatti has recently been appointed to look after the complete branding and advertising duties of NCL Alltek and Seccolor – a part of the NCL Group. The company is the sole licensee for ICP plasters in India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories