MAM

Piyush Pandey to take charge as Ogilvy global CCO

His appointment is effective from 1 January 2019

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/06/Piyush-Pandey.jpg?itok=_cqsWrwz

MUMBAI: Advertising Company Ogilvy has announced that chairman of Ogilvy India, Piyush Pandey will be promoted to the role of worldwide chief creative officer. He will be replacing Tham Khai Meng who was discharged in July. Pandey’s role will commence from 1 January 2019.

Pandey will also hold on to his responsibilities as the chairman of Ogilvy India and will remain based in Mumbai. From next year he will be working in cooperation with Ogilvy’s global chief executive John Seifert and will look after the creative standards at the company.

Ogilvy also announced that it will expand its Worldwide Creative Council from 12 members to 20; the 20 members—of which half will be comprised of female creative leaders—will be announced in January of 2019. At last year’s Cannes Lions, Ogilvy announced its commitment (in partnership with the 3% Movement) to recruit 20 senior women in creative globally by 2020.

Ogilvy Worldwide chief executive John Seifert said, “We could not be more thrilled that Piyush will be serving as our chief creative officer, worldwide and my creative partner.  Piyush is a true industry icon who is uniquely suited to lead our global creative efforts. Creativity has and will always be at the heart of the Ogilvy brand and culture. Piyush is the perfect leader to shepherd that legacy as we continue to focus on making brands matter as the leading creative network in the world.”

Seifert told Campaign India that he had considered both internal and external candidates for the global creative role. He said, “I wanted someone who would be a real partner to me and who would be true to the creative spirit of our founder David Ogilvy, But it was very clear that Piyush was the right candidate for the role.”

Seifert continued, “Piyush is deeply rooted in society and culture and the humanness of our world. He’s also someone who doesn’t look backwards, only forwards, and who is enthusiastic, excited and humble. He’s someone everyone can be inspired by.”

Seifert believes that his working partnership with Pandey would become a model for Ogilvy offices around the world, as he said, “To date, we hadn’t really galvanised our network to ensure creativity is the lifeblood of everything we do, Piyush will now help me drive that.”

Meanwhile, Ogilvy US CCO Joe Sciarotta has been appointed as deputy chief creative officer, worldwide and will report to Pandey and Seifert.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/ogilvy_0.jpg?itok=XReIdSvz
Ogilvy announces new APAC creative leadership team

Ogilvy has announced the names of its new capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/budwa.jpg?itok=6y7pZ03i
Budweiser Experiences launches first ever streetwear collection in India

Budweiser Experiences has unveiled its first-ever street-wear collection ‘BUDXSTREET’- in collaboration with five leading culture shapers in the country, namely VegNonVeg, Huemn, NorBlackNorWhite, Hanif Kureshi and Boxout.FM-in India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/cococ.jpg?itok=vdY2jflH
Dentsu Webschutney, Swiggy help you save an hour every day

For its latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can help them save one hour in the day, and what to do with it.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Priyanka-Mehra-%281%29.jpg?itok=FaeCYDZB
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/avvtar.jpg?itok=yW-DNlBn
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/filmfare.jpg?itok=ZwF_8YbS
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/qatar.jpg?itok=rzs0Cjxw
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Niine-period.jpg?itok=_Lihx2B4
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/ipsos.jpg?itok=AxDkIzZx
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories