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Payback appoints Rijish Raghavan as COO

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Mumbai: Payback, India’s largest multi-brand loyalty program, today has announced the appointment of Rijish Raghavan as the new chief operating officer to oversee its India operations. Raghavan will also continue to lead business development and partner management portfolios while taking on additional responsibilities that would encompass business intelligence and compliance.

He has over two decades of experience in leadership roles across industries. He believes in taking the organisation to the next level with expansion across new service categories and customer segments.

Speaking on his new role Raghavan said, “I have been fortunate to be part of Payback’s journey in India and am excited to take on this new role that will help drive the next phase of growth for the business and will help the brand achieve many milestones. I am committed to bring in new ideas that will lead to the fulfilment of business objectives of our shareholders and partners along with creating more rewarding experiences for our members.”

Prior to Payback, Raghavan was associated with companies like American Express and Cox & Kings. He has been instrumental in leading business development and driving growth for Payback in the country for last four years. He holds a post graduate diploma in business management from Xavier’s Institute of Management and has a deep understanding of marketing, analytics and technology functions.

Also Read:

Payback adopts new brand positioning with ‘Nothing is pointless’ campaign

Oxigen Wallet partners Payback to maximise customer benefits  

Payback inks strategic partnership with MobiKwik

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