Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

In his capacity as chief strategy officer, Narayan will lead the planning team to drive the national agenda. He will also continue to partner the CCOs and business heads to deliver creative solutions to clients nationally. Narayan will report directly to Kunal Jeswani.

Narayan has been with Ogilvy since 2004. He has been part of the team that pioneered the planning function in the agency. He has worked on many clients during this journey - Asian Paints, Bajaj, Blue Star, Castrol, Ceat, GreenPly, ICICI Bank, MP Birla Group, Tata Motors, Tata Sky, Unilever, Zandu to name a few. He has partnered creative agencies to generate outstanding work with brands like Asian Paints, Tata Safari, Bru, Hamam and Red Label. He has won the respect and love of all clients, creative and client servicing partners he has worked with. He has won many Effies on his brands (including last year’s AME agency of year).

Ogilvy India vice chairman and director of client relation Madhukar Sabnavis says, “Prem and Ganapathy are two accomplished planners of Ogilvy who have contributed to function in the last decade; their promotion is a recognition of this. They are the ideal next generation planners to take Ogilvy Planning in India to the next level.”

Ganapathy, aka Guns, will report to Narayan and work with the city business heads and CCOs to drive the planning agenda for Mumbai office. Guns has been part of the planning team since 2005. He has built strong relationships and been part of the team that has done stellar work on brands such as Asian Paints, Bajaj, Cadbury, Home Center, JSW, ITC and Pidilite to name a few. He has been the agency’s Effectiveness Champion for years- and the first and only IPA winner for Cadbury Dairy Milk in 2013. Guns is a much admired planning leader who has won the love and respect of every client he has worked with.

Ogilvy India CEO Kunal Jeswani adds, “Ogilvy is, and has always been, a place full of opportunity and growth for talent that shines. Prem and Guns represent the best of Ogilvy, not just as planners but as Ogilvy Ambassadors. I am excited to see them lead change in our industry and our company, driving integrated strategy and planning across our brands and disciplines.”

Both of them a part of the training faculty at Ogilvy and have conducted several training programs for the young talent in Ogilvy.

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