Motivator ropes in Rajiv Khurana as national head - biz development & partnerships


MUMBAI: GroupM’s Motivator has appointed Rajiv Khurana as national head - business development and partnerships.


Additionally, he has also been named as the general manager - North for Motivator.
Khurana will be responsible for building business development programs and identify strategic business verticals and categories that Motivator local offices can take forward.
In his role as national head, Khurana will report to Motivator MD Rabe Iyer, whereas in his capacity as general manager, he will report to Motivator chief growth officer V Narayanan.
Iyer said, “Motivator leanings are towards delivering the business performance for our clients, Rajiv fits that line of thinking very well both, with his varied experience and his ability to lead change. We are looking forward to his addition on the team.”
Narayanan added, “It’s great to have someone of Rajiv’s caliber on board. We value his sense of initiative, business thinking and his rich skills set, which will help transforming our product offering to our clients.”
In his previous role as Maxus client leader, Khurana led a portfolio of brands such as Paytm, Unicharm, Max Bupa, TV Today group, Air France and Nikon.
Speaking on his new role, Khurana said, ““Motivator is one of the fastest growing agencies within GroupM. They have a local offering full of potential, a strong client portfolio, a rich culture and great people. I am excited to be joining the team and closely collaborate to achieve greater heights for the company.” 
Prior to joining Maxus, he has Dentsu MEA vice president. He has also had stints with Grey Worldwide (MC) as regional planning director, MENA and Mindshare as the business director.

Latest Reads
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories