Motivator appoints Maulshree Joshi as National Creative Director

Mumbai:  GroupM ‘s media agency, Motivator has appointed Maulshree Joshi as the national creative director. Maulshree will be reporting to Rabe Iyer, the Managing Director of Motivator. Henceforth, she will be working closely with the organisation's business teams and senior client leads. 


Joshi had been serving Group M since 2007 as the creative head (Content). She has scripted and conceptualized some award winning campaigns and shows in her career, which includes Group M's first AFP show Mallika-e-Kitchen, the Boost Sachin Anthem which achieved the fastest ever million digital views of any branded content in India, Alpenliebe Magar Ke Nagar - India's first virtual reality show on DD, radio campaigns by Pepsi, and many others.

Speaking on the new development, Iyer said, "Maulshree comes in with a unique advantage of creative craft and a decade of experience, working with planners, traders, media owners, creative artists, directors, visualisers, digital communication planners, mobile specialists, CRM experts and expert data analytics personnel in the top agency network of India. Our endeavour is to consistently execute creatively, ideas for our brands on the back of our data centricity and globally backed grasp of the emerging digital world; Maulshree is best poised to contribute to it."

Maulshree Joshi also commented on her new role. “Today data and content are the two key pillars of any successful brand communication and I have been fortunate to work with clients who were the early-adopters to acknowledge the importance of content. I am now immensely delighted to be a part of Motivator and looking forward to contribute ‘content-fully’ towards its aggressive growth in the industry.” She said.

Motivator has been one of the fastest growing agencies in India on the back of integrating multiple disciplines and practices. The agency’s current client base includes Havells, Honda Cars, Redington and Ingram, Himalaya Consumer Division, Ola Cabs, Essilor, Yamaha, LIC,, Bajaj Finserv, Kalyan Jewellers, and Hike Messenger.

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