MAM

Arabsat denies giving signal to BeoutQ, demands apology from FIFA

Mivi aims to embrace a wide audience of young fans in India.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/29/mivi_1.jpg?itok=yEZ-_1XL

MUMBAI: A few days ago FIFA accused the Saudi Arabia's satellite operator Arabsat of being involved in the act of transmitting pirated signals of the World Cup to BeoutQ. Arabsat president and CEO Khalid Balkheyour has strongly denied the involvement. Instead, Arabsat is demanding an apology from FIFA for its allegation.

In a letter it wrote to the body on 15 July, it said that seven independent satellite communications experts confirm that its satellite frequencies had not been used by BeoutQ. Balkheyour said, “Arabsat has always been confident that our satellite network has not been used by BeoutQ.”

“Nevertheless, we undertook a very costly investigation to eliminate any doubts and to provide evidence to share with FIFA and the world. Arabsat has been deeply offended and harmed by beIN’s and FIFA’s attacks,” he declared. “Now that FIFA has been proven wrong, it should apologise for making such offensive statements” he added.

BeoutQ users point their dishes to 26 degrees East, which either means an Arabsat slot, or its neighbour (at 25.5 deg East) Eutelsat 25B and its spacecraft partner Es’Hail 1. FIFA claims that BeoutQ was operating on Arabsat frequency 12341 MHz (and normally home to MBC ‘Pro Sports’ transmissions) for several World Cup matches and also 11996 MHz.

The experts showed that that frequency carried no video content at all dates and times mentioned by FIFA. Arabsat’s expert also added that blocking the frequency had no effect on BeoutQ’s pirate World Cup broadcasts, and that only legitimate broadcasts (e.g., BBC, Sky News and CNBC) were available on that. Saudi Arabia denies BeoutQ as an entity of the country.

BeoutQ users need to buy a dedicated ‘DreamBox’ satellite decoder receiver (for about 430 Saudi Riyals-[€98.60]). The marketing offer promises that buyers will also receive all of MBC’s (legitimate) sports channels and tournaments like Champions League, Premier League, Fifa World Cup’18, La Liga, Bundes Liga and many more.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/dive.jpg?itok=AD1tnlNH
BKC DIVE joins the 'Gully Boy' frenzy with it's own rendition

Joining the 'Gully Boy' furor is popular 'no fuss' bar BKC Dive!  With a catchy rap, the brand has brought alive the vibe of the venue.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/mufti.jpg?itok=nU0029YN
MUFTI bags ‘Retailer of the Year’ award at Global Awards for Retail Excellence

Adding yet another title to its roster of accolades, MUFTI – Largest Indian Denim Brand bags the ‘Retailer of the Year’ award in the Fashion and Lifestyle category at Global Awards for Retail Excellence.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/fasrttrack.jpg?itok=lgP6rFjr
Fastrack 'moves' hearts with an initiative conceived by Lowe Lintas

One of the most youthful brands in India, Fastrack, has come up with a moving initiative celebrating Valentine’s Day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/nacho.jpg?itok=3esnuQuM
Cornitos propagate exciting supernumerary Nacho offer packs

On accomplishing the 10 year mark in the industry, Cornitos brand of Greendot Health foods Pvt Ltd, is coming up with a rousing offer on two of their exotic Nacho Crisps flavors with extra 25% crisps in their 60gm packs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/OOH_800.jpg?itok=GrT3QezR
Posterscope predicts 12-15% growth for OOH in 2019

Posterscope India, location-based marketing specialist from the house of Dentsu Aegis Network, has predicted a disruptive growth for OOH in India, which will range between 12 to 15 per cent in 2019. As per its findings, the year is expected to be an important and exciting one for the OOH industry...

MAM Media and Advertising Out Of Home
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/Mondelez_India.jpg?itok=dA6ZYRXx
Mondelez India lets people pop their hearts out this Valentine's day

To celebrate Valentine’s Day, Mondelez India amplified its ‘Pop Your Heart Out with Silk’ campaign launching a new heart-warming digital film, ‘Cadbury Silk Unsaid Stories’. The TVC opens with a meet-up where members from young to old are shown narrating their love stories, talking about how...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/kaya-mireco.jpg?itok=Ilda9-Pu
Kaya Limited and Marico gets into a licensing arrangement

Kaya Limited has signed a licensing agreement with Marico to launch a new skincare brand - Kaya Youth that will be aimed at the younger consumers. As a part of the deal, Marico will pay royalty to Kaya, a separate listed entity.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/Vikram_Sakhuja.jpg?itok=IHn9AMWZ
Madison Group CEO Vikram Sakhuja on TRAI tariff order, Ekam & media landscape

In a highly VUCA media world, over I’m going to attempt to answer the question of what’s in store for media in the near future. Today 11000 TV and radio advertisers, over two lakh print advertisers, 1500 OOH advertisers and 300 large - 2 lakh long tail online advertisers think long and hard about...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/Dentsu%20Media.jpg?itok=CwHBOpN7
Posterscope predicts disruptive growth for OOH in 2019

In unison with the seismic changes that the industry is witnessing across the media, marketing and communications community, out-of-home is also transforming at pace and is presenting many new and exciting opportunities. Consequently, 2019 is expected to be another important and exciting year for...

MAM Media and Advertising Out Of Home

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories