MUMBAI: In the first six months of 2014, the west and south regions of Maxus have been on a winning spree of adding 23 new businesses. To keep up the pace, the media investment planning agency is strengthening its regional teams.
In the southern region, Maxus has elevated Kishankumar Shyamalan to general manager. In his previous role as client leader, Shyamalan was the key lead for the Tata Global Beverages pitch, ultimately converting the business in Maxus’ favour. He is the key architect of the Power of 49 campaign, conceptualised and executed by Maxus Bangalore. He also spearheaded media teams for Titan Industries, Wipro and the Kerala office. He has been a key contributor to all Maxus south pitches over the past six years, and also led the geographical expansion for the media agency in the south. His erstwhile roles include buying head for Maxus south.
The new appointment at Maxus Mumbai is of Monaz Todywalla as general manager. Todywalla will be leading client teams for Vodafone, L’Oreal, HDFC Life and Kotak. She comes with a wealth of experience across categories like FMCG, BFSI, Retail and Confectionary. She joins Maxus from Madison Communications, where she worked on clients such as Marico Industries, Asian Paints, Kaya and Sleek. She began her career with Lodestar where she serviced Amul and SC Johnson.
Maxus south Asia MD Kartik Sharma said, “We are excited to elevate Kishan and bring Monaz on board at Maxus. We have always attracted the very best talent in the industry and have given them every opportunity to grow and prosper within Maxus. We are confident that Kishan and Monaz will be ambassadors of the PACE values of Passion Agility, Collaboration and an Entrepreneurial spirit that drives us to become change agents in a fast paced media environment.”
Maxus India 23 new clients have added Rs 300 crore to the agency’s billing. Maxus has also been pitching for several of its specialist services across digital marketing, experiential marketing, content marketing to give clients an edge in not just media, but also brand messaging and outreach.