MUMBAI: Maxus today announced the appointment of Anand Chakravarthy as West Head. Anand will report into Kartik Sharma, Managing Director, Maxus South Asia, will be leading the region from the Mumbai office. Some of the clients under his supervision are Vodafone, L’Oreal, Tata Sky, Colors and Fiat Motors.
Commenting on Anand’s appointment, Kartik Sharma, MD, Maxus South Asia said, “We are excited to have a senior leader from the industry in the Maxus team. Anand comes with a rich and varied experience across categories and brands, not to mention his immense knowledge of working with one of the country’s largest media and entertainment brands. We are confident he will push the PACE agenda for Maxus and help our team deliver the 10/10 vision for our clients.”
Speaking on his appointment, Anand Chakravarthy, West Head, Maxus said, “As a marketing and broadcast media professional, I have watched Maxus emerge as a thought leader in a dramatically changing media environment. The opportunity to be part of this winning team and help create value for an enviable portfolio of clients is an exceptionally exciting opportunity I look forward to.”
Prior to joining Maxus he was the Executive Vice President Marketing at Reliance Broadcast Network Ltd & Business Head for the Big CBS TV Network. He has been part of the Executive Committee at Reliance Broadcast Network since its inception in 2006. Anand was instrumental in building the organization, from a start up to a multi-media entity today with play across Radio, Live Entertainment and Television.
Prior to joining RBNL, Anand was Associate Vice President, Strategic Planning at LOWE, where he crafted communication & brand strategies for several Unilever brands like Surf Excel, Wheel, Vim, Domex, as well as financial brands like HSBC, ICICI Bank, ICICI Prudential Life Insurance, IL&FS and Tata Mutual Fund. Anand started his career with Research International, a part of WPP's KANTAR Group, specializing in quantitative & qualitative research. At Research International he worked on multiple categories like foods, household & personal care products, consumer durables & automobiles.