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Per Pedersen has been appointed chairman of the Grey Global Creative Council

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MUMBAI: After being with Grey for 25 years, Per Pedersen has been appointed chairman of the Grey Global Creative Council. 

Pedersen is the co-founder of Uncle Grey in Denmark and served as chief creative officer of Grey Germany. Since 2010, he has been based in New York as deputy worldwide chief creative officer, prior to that he has served as global creative leader on Febreze.

Pedersen has helped oversee Grey's senior creative leaders to identify creative opportunities, crafting smarter award submissions and ranking the quality of Grey’s work. In this role, Pedersen becomes the leading global creative evangelist, strengthening creative culture and the quality of work across the entire network.

He played an important role in achieving Grey’s best year ever at Cannes in 2015 with a watershed performance that brought home 113 Lions from 18 countries including a record 4 Grand Prix. He has led the award-winning "Breathe Happy" blindfold campaign and the Lion avalanche that made Grey New York the 2015 Cannes North American Network of the Year.

With 300 awards, including 43 Cannes Lions, Pedersen ranks among the most awarded creative people in the industry and has served on most award show juries from Cannes to the Clios.

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